| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
658.406 |
| 書名/作者: |
The scale-up manual : handbook for innovators, entrepreneurs, teams and firms // Uday Phadke, Shailendra Vyakarnam. |
| 作者: |
Phadke, Uday. |
| 其他作者: |
Vyakarnam, Shailendra. |
| 出版者: |
London : : World Scientific Publishing Europe,, c2019. |
| 面頁冊數: |
1 online resource (365 p.) : : ill. (some col.) |
| 標題: |
New business enterprises - Management. |
| 標題: |
New products. |
| 標題: |
Marketing. |
| 標題: |
Strategic planning. |
| ISBN: |
9781786346025 |
| 書目註: |
Includes bibliographical references (p. 327-328) and index. |
| 摘要、提要註: |
"It is widely accepted that innovation holds the key to sustainable commercial growth globally, but in practice there is limited understanding of how to successfully exploit its full commercial and social value. The Scale-up Manual provides a unified approach to manage the creation and commercialisation of innovative products and services, enabled by four data-driven building blocks: the Triple Chasm Model, modified commercialisation readiness levels, meso-economic vectors and the commercialisation canvas. The approach supports different strategies for resource allocation, ranging from 'lean' techniques to sustainability initiatives based on the circular economy. The Manual includes many case studies and insights, which different 'Actors' can use at different points along the commercialisation journey."-- |
| 電子資源: |
https://www.worldscientific.com/worldscibooks/10.1142/q0176#t=toc |