大葉大學圖書館 |

Multinationals and global consumers :tension, potential and competition /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658/.049
書名/作者:	Multinationals and global consumers : : tension, potential and competition // edited by T. S. Chan, Lingnan University, Hong Kong, Geng Cui, Lingnan University, Hong Kong.
其他作者:	Chan, Tsang-sing,
面頁冊數:	1 online resource.
標題:	Consumer behavior.
標題:	International business enterprises - Management.
標題:	Marketing.
標題:	BUSINESS & ECONOMICS / Industrial Management
標題:	BUSINESS & ECONOMICS / Management Science
標題:	BUSINESS & ECONOMICS / Management
標題:	BUSINESS & ECONOMICS / Organizational Behavior
ISBN:	1137307293 (electronic bk.)
ISBN:	9781137307293 (electronic bk.)
書目註:	Includes bibliographical references.
內容註:	International business research in Asia / Shige Makino, T. S. Chan and Geng Cui -- Multinationals and organizational management -- A test of agency costs in strategic alliances / Jung-Ho Lai, Sheng-Syan Chen and Shao-Chi Chang -- What drives the alliance formation of transition- economy SMEs? : the moderating role of intermediary organizations / Wiboon Kittilaksanawong, Xudong Chen and Chaoqun Duan -- Global firms competing locally : management localization and subsidiary performance in China / Geng Cui, T. S. Chan and Shengsheng Huang -- The influence of culture on budgetary characteristics and managerial effectiveness : an empirical investigation of national and multi-national companies in Thailand / Somboon Saraphat and Joseph Aiyeku -- International business and FDI -- Understanding the entrepreneurial process of learning through network dynamics : insights from China's young international firms / Lianxi Zhou, Bradley R. Barnes and T. S. Chan -- Does social capital always create value for firm internationalization? : the case of Chinese automakers in Russia / Zejian Li and Yue Wang -- MNE strategy, institutions, state capacity and inward FDI among ASEAN countries / Greg Mahony, Bilal Rafi and Chris Sadleir -- Marketing and consumer behavior -- Cross-cultural research on consumer responses to service failure : a critical review / Lisa C. Wan and Maggie Y. Chu -- Self-discrepancy and consumer responses to counterfeit products / Ling Peng, Lisa C. Wan and Patrick S. Poon -- Perceptions of Chinese and Indian brand personalities in Germany / Heidi Kreppel and Dirk Holtbrügge.
摘要、提要註:	International business (IB) research on Asian firms is on the rise, focusing on Japan, China and other countries and potentially enriching theory development and practice. The rise of Asian firms has challenged conventional theories and provided opportunities for IB researchers to address several paradoxical issues such as ownership advantage, risk-return, and the flying geese hypothesis. Moreover, researchers would benefit from paying attention to multi-level analysis, the role of history 'vis-a-vis' culture, and the variance across countries at different levels of economic development. "Multinationals and Global Consumers" is a collection of articles written by leading scholars on IB research in Asia and addresses some of these problems in several key areas of IB research including Multinationals and Organizational Management, International Business and FDI, Marketing and Consumer Behavior, and furnish meaningful implications for practice and future research.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137307293

Multinationals and global consumers :tension, potential and competition /
Multinationals and global consumers :tension, potential and competition /edited by T. S. Chan, Lingnan University, Hong Kong, Geng Cui, Lingnan University, Hong Kong. - 1 online resource.

Includes bibliographical references.

International business research in Asia / Shige Makino, T. S. Chan and Geng Cui -- Multinationals and organizational management -- A test of agency costs in strategic alliances / Jung-Ho Lai, Sheng-Syan Chen and Shao-Chi Chang -- What drives the alliance formation of transition- economy SMEs? : the moderating role of intermediary organizations / Wiboon Kittilaksanawong, Xudong Chen and Chaoqun Duan -- Global firms competing locally : management localization and subsidiary performance in China / Geng Cui, T. S. Chan and Shengsheng Huang -- The influence of culture on budgetary characteristics and managerial effectiveness : an empirical investigation of national and multi-national companies in Thailand / Somboon Saraphat and Joseph Aiyeku -- International business and FDI -- Understanding the entrepreneurial process of learning through network dynamics : insights from China's young international firms / Lianxi Zhou, Bradley R. Barnes and T. S. Chan -- Does social capital always create value for firm internationalization? : the case of Chinese automakers in Russia / Zejian Li and Yue Wang -- MNE strategy, institutions, state capacity and inward FDI among ASEAN countries / Greg Mahony, Bilal Rafi and Chris Sadleir -- Marketing and consumer behavior -- Cross-cultural research on consumer responses to service failure : a critical review / Lisa C. Wan and Maggie Y. Chu -- Self-discrepancy and consumer responses to counterfeit products / Ling Peng, Lisa C. Wan and Patrick S. Poon -- Perceptions of Chinese and Indian brand personalities in Germany / Heidi Kreppel and Dirk Holtbrügge.

International business (IB) research on Asian firms is on the rise, focusing on Japan, China and other countries and potentially enriching theory development and practice. The rise of Asian firms has challenged conventional theories and provided opportunities for IB researchers to address several paradoxical issues such as ownership advantage, risk-return, and the flying geese hypothesis. Moreover, researchers would benefit from paying attention to multi-level analysis, the role of history 'vis-a-vis' culture, and the variance across countries at different levels of economic development. "Multinationals and Global Consumers" is a collection of articles written by leading scholars on IB research in Asia and addresses some of these problems in several key areas of IB research including Multinationals and Organizational Management, International Business and FDI, Marketing and Consumer Behavior, and furnish meaningful implications for practice and future research.

ISBN: 1137307293 (electronic bk.)

Source: 657860Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

184151
Consumer behavior.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD62.4 / .M856 2013

Dewey Class. No.: 658/.049

Multinationals and global consumers :tension, potential and competition /
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245 0 0 $a Multinationals and global consumers : $b tension, potential and competition / $c edited by T. S. Chan, Lingnan University, Hong Kong, Geng Cui, Lingnan University, Hong Kong.
264 1 $a New York : $b Palgrave Macmillan, $c 2013.
300 $a 1 online resource.
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337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
504 $a Includes bibliographical references.
505 0 $a International business research in Asia / Shige Makino, T. S. Chan and Geng Cui -- Multinationals and organizational management -- A test of agency costs in strategic alliances / Jung-Ho Lai, Sheng-Syan Chen and Shao-Chi Chang -- What drives the alliance formation of transition- economy SMEs? : the moderating role of intermediary organizations / Wiboon Kittilaksanawong, Xudong Chen and Chaoqun Duan -- Global firms competing locally : management localization and subsidiary performance in China / Geng Cui, T. S. Chan and Shengsheng Huang -- The influence of culture on budgetary characteristics and managerial effectiveness : an empirical investigation of national and multi-national companies in Thailand / Somboon Saraphat and Joseph Aiyeku -- International business and FDI -- Understanding the entrepreneurial process of learning through network dynamics : insights from China's young international firms / Lianxi Zhou, Bradley R. Barnes and T. S. Chan -- Does social capital always create value for firm internationalization? : the case of Chinese automakers in Russia / Zejian Li and Yue Wang -- MNE strategy, institutions, state capacity and inward FDI among ASEAN countries / Greg Mahony, Bilal Rafi and Chris Sadleir -- Marketing and consumer behavior -- Cross-cultural research on consumer responses to service failure : a critical review / Lisa C. Wan and Maggie Y. Chu -- Self-discrepancy and consumer responses to counterfeit products / Ling Peng, Lisa C. Wan and Patrick S. Poon -- Perceptions of Chinese and Indian brand personalities in Germany / Heidi Kreppel and Dirk Holtbrügge.
520 $a International business (IB) research on Asian firms is on the rise, focusing on Japan, China and other countries and potentially enriching theory development and practice. The rise of Asian firms has challenged conventional theories and provided opportunities for IB researchers to address several paradoxical issues such as ownership advantage, risk-return, and the flying geese hypothesis. Moreover, researchers would benefit from paying attention to multi-level analysis, the role of history 'vis-a-vis' culture, and the variance across countries at different levels of economic development. "Multinationals and Global Consumers" is a collection of articles written by leading scholars on IB research in Asia and addresses some of these problems in several key areas of IB research including Multinationals and Organizational Management, International Business and FDI, Marketing and Consumer Behavior, and furnish meaningful implications for practice and future research.
588 $a Description based on print version record.
650 0 $a Consumer behavior. $3 184151
650 0 $a International business enterprises $x Management. $3 339883
650 0 $a Marketing. $3 173043
650 7 $a BUSINESS & ECONOMICS / Industrial Management $2 bisacsh $3 478137
650 7 $a BUSINESS & ECONOMICS / Management Science $2 bisacsh $3 477697
650 7 $a BUSINESS & ECONOMICS / Management $2 bisacsh $3 477849
650 7 $a BUSINESS & ECONOMICS / Organizational Behavior $2 bisacsh $3 472232
655 4 $a Electronic books. $2 local $3 336502
700 1 $a Chan, Tsang-sing, $d 1950- $e editor of compilation. $3 576073
700 1 $a Cui, Geng, $e editor of compilation. $3 576074
776 0 8 $i Print version: $t Multinationals and global consumers $z 9781137307286 $w (DLC) 2013043892 $w (OCoLC)848162821
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137307293