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Growth hacker marketing :a primer on...

Holiday, Ryan.

Growth hacker marketing :a primer on the future of PR, marketing, and advertising /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Growth hacker marketing : : a primer on the future of PR, marketing, and advertising // Ryan Holiday.
作者:	Holiday, Ryan.
出版者:	New York, N.Y. : : Portfolio/Penguin,, 2014.
面頁冊數:	xxix, 111 p. ;; 20 cm.
標題:	Marketing.
標題:	Internet marketing.
ISBN:	9781591847380 (pbk.) :
書目註:	Includes bibliographical references (p. 109-111).
摘要、提要註:	"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--

Growth hacker marketing :a primer on the future of PR, marketing, and advertising /
Holiday, Ryan.

Growth hacker marketing :a primer on the future of PR, marketing, and advertising /Ryan Holiday. - Expanded ed. - New York, N.Y. :Portfolio/Penguin,2014. - xxix, 111 p. ;20 cm.

Includes bibliographical references (p. 109-111).

"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--

ISBN: 9781591847380 (pbk.) :NTD 427

LCCN: 2014016764Subjects--Topical Terms:

173043
Marketing.

LC Class. No.: HF5415 / .H7246 2014

Dewey Class. No.: 658.8

Growth hacker marketing :a primer on the future of PR, marketing, and advertising /
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082 0 0 $a 658.8 $2 23
100 1 $a Holiday, Ryan. $3 683107
245 1 0 $a Growth hacker marketing : $b a primer on the future of PR, marketing, and advertising / $c Ryan Holiday.
250 $a Expanded ed.
260 $a New York, N.Y. : $b Portfolio/Penguin, $c 2014.
300 $a xxix, 111 p. ; $c 20 cm.
504 $a Includes bibliographical references (p. 109-111).
520 $a "A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"-- $c Provided by publisher.
650 0 $a Marketing. $3 173043
650 0 $a Internet marketing. $3 184218