大葉大學圖書館 |

登入

回首頁

The management and marketing of serv...

Cottam, Angela.

The management and marketing of services[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658
書名/作者:	The management and marketing of services/ Peter Mudie and Angela Cottam.
作者:	Mudie, Peter.
其他作者:	Cottam, Angela.
出版者:	Oxford ; : Butterworth Heinemann,, 1999.
面頁冊數:	x, 306 p. : : ill. ;; 24 cm.
標題:	Service industries - Management.
標題:	Service industries - Marketing.
標題:	Dienstensector.
標題:	Management.
標題:	Marketing.
ISBN:	9780750635943
ISBN:	0750635940
書目註:	Includes bibliographical references and index.
內容註:	Establishing a framework for service creation and delivery - Introducing services; Understanding organizations; Service design; Service setting; Managing customer and service interaction - Service quality; Service encounter; Service employees; Managing demand and supply; Service communications; Controlling service delivery - Performance measurement; Monitoring and evaluating the service; Satisfaction guaranteed. --.
摘要、提要註:	This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area. Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizations Provides a highly accessible perspective on the management and marketing of services Full of examples and case study materials to illustrate the text.
電子資源:	An electronic book accessible through the World Wide Web; click for information
電子資源:	http://www.loc.gov/catdir/toc/els033/99461880.html
電子資源:	http://www.loc.gov/catdir/description/els033/99461880.html

The management and marketing of services[electronic resource] /
Mudie, Peter.

The management and marketing of services[electronic resource] /Peter Mudie and Angela Cottam. - 2nd ed. - Oxford ;Butterworth Heinemann,1999. - x, 306 p. :ill. ;24 cm.

Includes bibliographical references and index.

Establishing a framework for service creation and delivery - Introducing services; Understanding organizations; Service design; Service setting; Managing customer and service interaction - Service quality; Service encounter; Service employees; Managing demand and supply; Service communications; Controlling service delivery - Performance measurement; Monitoring and evaluating the service; Satisfaction guaranteed. --.

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area. Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizations Provides a highly accessible perspective on the management and marketing of services Full of examples and case study materials to illustrate the text.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 9780750635943

Source: 94133:94132Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

381468
Service industries
--Management.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD9980.5 / .M83 1999

Dewey Class. No.: 658

The management and marketing of services[electronic resource] /
LDR:02929cam 2200349Ia 4500 001 338019
003 OCoLC
005 20100729101520.0
006 m d
007 cr cn|||||||||
008 110620s1999 enka ob 001 0 eng d
020 $a 9780750635943
020 $a 0750635940
035 $a (OCoLC)474951907
035 $a ocn474951907
037 $a 94133:94132 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS
049 $a TEFA
050 1 4 $a HD9980.5 $b .M83 1999
082 0 4 $a 658 $2 22
100 1 $a Mudie, Peter. $3 404995
245 1 4 $a The management and marketing of services $h [electronic resource] / $c Peter Mudie and Angela Cottam.
250 $a 2nd ed.
260 $a Oxford ; $a Boston : $b Butterworth Heinemann, $c 1999.
300 $a x, 306 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Establishing a framework for service creation and delivery - Introducing services; Understanding organizations; Service design; Service setting; Managing customer and service interaction - Service quality; Service encounter; Service employees; Managing demand and supply; Service communications; Controlling service delivery - Performance measurement; Monitoring and evaluating the service; Satisfaction guaranteed. --.
520 $a This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area. Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizations Provides a highly accessible perspective on the management and marketing of services Full of examples and case study materials to illustrate the text.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
650 0 $a Service industries $x Management. $3 381468
650 0 $a Service industries $x Marketing. $3 337243
650 1 7 $a Dienstensector. $2 gtt $3 404997
650 1 7 $a Management. $3 177785
650 1 7 $a Marketing. $3 173043
655 7 $a Electronic books. $2 local $3 336502
700 1 $a Cottam, Angela. $3 404996
710 2 $a ScienceDirect (Online service) $3 365609
776 1 $c Original $z 0750635940 $z 9780750635943 $w (DLC) 99461880 $w (OCoLC)42006115
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750635943 $z An electronic book accessible through the World Wide Web; click for information
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/els033/99461880.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/els033/99461880.html
994 $a C0 $b TEF

筆 0 讀者評論

多媒體

多媒體檔案
http://www.sciencedirect.com/science/book/9780750635943
http://www.loc.gov/catdir/toc/els033/99461880.html
http://www.loc.gov/catdir/description/els033/99461880.html

評論

新增評論分享你的心得

Export

取書館別