大葉大學圖書館 |

語系: 繁體中文

說明(常見問題)

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Internal brand management in an inte...

~

Ravens, Christina.

Internal brand management in an international context[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.827
書名/作者:	Internal brand management in an international context/ by Christina Ravens.
作者:	Ravens, Christina.
出版者:	Wiesbaden : : Springer Fachmedien Wiesbaden :, 2014.
面頁冊數:	xxi, 323 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Product management.
標題:	Brand loyalty.
標題:	Employee loyalty.
標題:	International business enterprises - Employees
標題:	Economics/Management Science.
標題:	Marketing.
ISBN:	9783658007546 (electronic bk.)
ISBN:	9783658007539 (paper)
電子資源:	http://dx.doi.org/10.1007/978-3-658-00754-6

Internal brand management in an international context[electronic resource] /
Ravens, Christina.

Internal brand management in an international context[electronic resource] /by Christina Ravens. - Wiesbaden :Springer Fachmedien Wiesbaden :2014. - xxi, 323 p. :ill., digital ;24 cm. - Innovatives markenmanagement ;Band 47. - Innovatives markenmanagement ;Band 47..

ISBN: 9783658007546 (electronic bk.)Subjects--Topical Terms:

340211
Product management.

Dewey Class. No.: 658.827

Internal brand management in an international context[electronic resource] /
LDR:00826nam a2200253 a 4500 001 429356
003 DE-He213
005 20140505093845.0
006 m d
007 cr nn 008maaau
008 160104s2014 gw s 0 eng d
020 $a 9783658007546 (electronic bk.)
020 $a 9783658007539 (paper)
035 $a 978-3-658-00754-6
040 $a GP $c GP
041 0 $a eng
082 0 4 $a 658.827 $2 23
090 $a HF5415.15 $b .R254 2014
100 1 $a Ravens, Christina. $3 611766
245 1 0 $a Internal brand management in an international context $h [electronic resource] / $c by Christina Ravens.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2014.
300 $a xxi, 323 p. : $b ill., digital ; $c 24 cm.
490 1 $a Innovatives markenmanagement ; $v Band 47
650 0 $a Product management. $3 340211
650 0 $a Brand loyalty. $3 346261
650 0 $a Employee loyalty. $3 419283
650 0 $a International business enterprises $x Employees $x Psychology. $3 611768
650 1 4 $a Economics/Management Science. $3 463465
650 2 4 $a Marketing. $3 173043
710 2 $a SpringerLink (Online service) $3 463450
773 0 $t Springer eBooks
830 0 $a Innovatives markenmanagement ; $v Band 47. $3 611767
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-00754-6
950 $a Business and Economics (Springer-11643)

筆 0 讀者評論

多媒體

多媒體檔案
http://dx.doi.org/10.1007/978-3-658-00754-6

評論

新增評論分享你的心得

Export

取書館別

變更密碼

登入