大葉大學圖書館 |

Brand page attachment[electronic resource] :an empirical study on Facebook users' attachment to brand pages /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.5
書名/作者:	Brand page attachment : an empirical study on Facebook users' attachment to brand pages // by Barbara Kleine-Kalmer.
作者:	Kleine-Kalmer, Barbara.
出版者:	Wiesbaden : : Springer Fachmedien Wiesbaden :, 2016.
面頁冊數:	xvii, 239 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Product management.
標題:	Communication.
標題:	Marketing.
標題:	Social networks.
標題:	Business and Management.
ISBN:	9783658124397
ISBN:	9783658124380
內容註:	Relevance of Social Networks for Brand Management -- Attachment as Central Construct for the Measurement of Consumers' Connections to Brand Pages in Social Networks -- Empirical Analysis and Validation of Consequences of Brand Page Attachment -- Identification of Antecedents of Brand Page Attachment.
摘要、提要註:	Barbara Kleine-Kalmer analyses the impact of branding in social networks and introduces the construct of brand page attachment. On the basis of a comprehensive quantitative study she validates the construct as relevant for user behavior and investigates which instruments and antecedents influence brand page attachment. Through these conceptually and empirically profound analyses, the author detects interesting implications for the management of brands in the context of social media. Contents Relevance of Social Networks for Brand Management Attachment as Central Construct for the Measurement of Consumers' Connections to Brand Pages in Social Networks Empirical Analysis and Validation of Consequences of Brand Page Attachment Identification of Antecedents of Brand Page Attachment Target Groups Researchers and students in the fields of marketing, communication and digital marketing Practitioners in these areas The Author Dr. Barbara Kleine-Kalmer received her PhD at Prof. Dr. Christoph Burmann's Chair of innovative Brand Management at the University of Bremen.
電子資源:	http://dx.doi.org/10.1007/978-3-658-12439-7

Brand page attachment[electronic resource] :an empirical study on Facebook users' attachment to brand pages /
Kleine-Kalmer, Barbara.

Brand page attachmentan empirical study on Facebook users' attachment to brand pages /[electronic resource] :by Barbara Kleine-Kalmer. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xvii, 239 p. :ill., digital ;24 cm. - Innovatives markenmanagement ;band 55. - Innovatives markenmanagement ;Band 47..

Relevance of Social Networks for Brand Management -- Attachment as Central Construct for the Measurement of Consumers' Connections to Brand Pages in Social Networks -- Empirical Analysis and Validation of Consequences of Brand Page Attachment -- Identification of Antecedents of Brand Page Attachment.

Barbara Kleine-Kalmer analyses the impact of branding in social networks and introduces the construct of brand page attachment. On the basis of a comprehensive quantitative study she validates the construct as relevant for user behavior and investigates which instruments and antecedents influence brand page attachment. Through these conceptually and empirically profound analyses, the author detects interesting implications for the management of brands in the context of social media. Contents Relevance of Social Networks for Brand Management Attachment as Central Construct for the Measurement of Consumers' Connections to Brand Pages in Social Networks Empirical Analysis and Validation of Consequences of Brand Page Attachment Identification of Antecedents of Brand Page Attachment Target Groups Researchers and students in the fields of marketing, communication and digital marketing Practitioners in these areas The Author Dr. Barbara Kleine-Kalmer received her PhD at Prof. Dr. Christoph Burmann's Chair of innovative Brand Management at the University of Bremen.

ISBN: 9783658124397

Standard No.: 10.1007/978-3-658-12439-7doiSubjects--Topical Terms:

340211
Product management.

LC Class. No.: HF5415.15

Dewey Class. No.: 658.5

Brand page attachment[electronic resource] :an empirical study on Facebook users' attachment to brand pages /
LDR:02440nam a2200337 a 4500 001 456009
003 DE-He213
005 20160816144631.0
006 m d
007 cr nn 008maaau
008 161227s2016 gw s 0 eng d
020 $a 9783658124397 $q (electronic bk.)
020 $a 9783658124380 $q (paper)
024 7 $a 10.1007/978-3-658-12439-7 $2 doi
035 $a 978-3-658-12439-7
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.15
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.5 $2 23
090 $a HF5415.15 $b .K64 2016
100 1 $a Kleine-Kalmer, Barbara. $3 654883
245 1 0 $a Brand page attachment $h [electronic resource] : $b an empirical study on Facebook users' attachment to brand pages / $c by Barbara Kleine-Kalmer.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2016.
300 $a xvii, 239 p. : $b ill., digital ; $c 24 cm.
490 1 $a Innovatives markenmanagement ; $v band 55
505 0 $a Relevance of Social Networks for Brand Management -- Attachment as Central Construct for the Measurement of Consumers' Connections to Brand Pages in Social Networks -- Empirical Analysis and Validation of Consequences of Brand Page Attachment -- Identification of Antecedents of Brand Page Attachment.
520 $a Barbara Kleine-Kalmer analyses the impact of branding in social networks and introduces the construct of brand page attachment. On the basis of a comprehensive quantitative study she validates the construct as relevant for user behavior and investigates which instruments and antecedents influence brand page attachment. Through these conceptually and empirically profound analyses, the author detects interesting implications for the management of brands in the context of social media. Contents Relevance of Social Networks for Brand Management Attachment as Central Construct for the Measurement of Consumers' Connections to Brand Pages in Social Networks Empirical Analysis and Validation of Consequences of Brand Page Attachment Identification of Antecedents of Brand Page Attachment Target Groups Researchers and students in the fields of marketing, communication and digital marketing Practitioners in these areas The Author Dr. Barbara Kleine-Kalmer received her PhD at Prof. Dr. Christoph Burmann's Chair of innovative Brand Management at the University of Bremen.
650 0 $a Product management. $3 340211
650 0 $a Communication. $3 179021
650 0 $a Marketing. $3 173043
650 0 $a Social networks. $3 193575
650 1 4 $a Business and Management. $2 eflch $3 522634
710 2 $a SpringerLink (Online service) $3 463450
773 0 $t Springer eBooks
830 0 $a Innovatives markenmanagement ; $v Band 47. $3 611767
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-12439-7
950 $a Business and Management (Springer-41169)