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Handbook of pricing research in mark...

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Rao, Vithala R.

Handbook of pricing research in marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.816
書名/作者:	Handbook of pricing research in marketing // edited by Vithala R. Rao.
其他作者:	Rao, Vithala R.
出版者:	Cheltenham, UK : : Edward Elgar,, 2010.
面頁冊數:	xxi, 593 p. : : ill. ;; 25 cm.
標題:	Pricing.
標題:	Marketing.
ISBN:	9781849804417 (pbk.) :
ISBN:	1849804419 (pbk.)
書目註:	Includes bibliographical references and index.

Handbook of pricing research in marketing /
Handbook of pricing research in marketing /edited by Vithala R. Rao. - Paperback ed. - Cheltenham, UK :Edward Elgar,2010. - xxi, 593 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 9781849804417 (pbk.) :NTD 2,233

Nat. Bib. No.: GBB063408bnbSubjects--Topical Terms:

367271
Pricing.

LC Class. No.: HF5416.5 / .H36 2010

Dewey Class. No.: 658.816

Handbook of pricing research in marketing /
LDR:00620cam a2200193 a 4500 001 356568
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008 120427s2010 enka b 001 0 eng
015 $a GBB063408 $2 bnb
020 $a 9781849804417 (pbk.) : $c NTD 2,233
020 $a 1849804419 (pbk.)
040 $a UKM $c UKM $d YDXCP $d Z@L $d OTC $d DYU
041 0 $a eng
050 4 $a HF5416.5 $b .H36 2010
082 0 4 $a 658.816 $2 22
245 0 0 $a Handbook of pricing research in marketing / $c edited by Vithala R. Rao.
250 $a Paperback ed.
260 $a Cheltenham, UK : $b Edward Elgar, $c 2010.
300 $a xxi, 593 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 0 $a Pricing. $3 367271
650 0 $a Marketing. $3 173043
700 1 $a Rao, Vithala R. $3 452680

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