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Introduction to marketing :theory an...

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Palmer, Adrian.

Introduction to marketing :theory and practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Introduction to marketing : : theory and practice // Adrian Palmer.
作者:	Palmer, Adrian.
出版者:	Oxford ; : Oxford University Press,, 2009.
面頁冊數:	xxiii, 551 p. : : ill. ;; 25 cm.
標題:	Marketing.
ISBN:	9780199557448 (pbk.) :
ISBN:	0199557446 (pbk.)
書目註:	Includes bibliographical references and indexes.
內容註:	What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing.
電子資源:	http://www.loc.gov/catdir/enhancements/fy0909/2009000272-d.html

Introduction to marketing :theory and practice /
Palmer, Adrian.

Introduction to marketing :theory and practice /Adrian Palmer. - 2nd ed. - Oxford ;Oxford University Press,2009. - xxiii, 551 p. :ill. ;25 cm.

Includes bibliographical references and indexes.

What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing.

ISBN: 9780199557448 (pbk.) :NTD1,622Subjects--Topical Terms:

173043
Marketing.

LC Class. No.: HF5415 / .P2342 2009

Dewey Class. No.: 658.8

Introduction to marketing :theory and practice /
LDR:01094cam a2200205 a 4500 001 340524
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020 $a 9780199557448 (pbk.) : $c NTD1,622
020 $a 0199557446 (pbk.)
040 $a DLC $c DLC $d YDXCP $d C#P $d BWX $d DLC $d DYU
041 0 # $a eng
050 0 0 $a HF5415 $b .P2342 2009
082 0 0 $a 658.8 $2 22
100 1 $a Palmer, Adrian. $3 412401
245 1 0 $a Introduction to marketing : $b theory and practice / $c Adrian Palmer.
250 $a 2nd ed.
260 # $a Oxford ; $a New York : $b Oxford University Press, $c 2009.
300 $a xxiii, 551 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and indexes.
505 0 # $a What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing.
650 # 0 $a Marketing. $3 173043
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0909/2009000272-d.html

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