• Research in consumer behaviour[electronic resource] /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.8342
    書名/作者: Research in consumer behaviour/ Russell W. Belk.
    其他作者: Belk, Russell.
    出版者: Bradford : : Emerald Group Publishing,, 2010.
    面頁冊數: 1 online resource (341 p.)
    附註: Description based upon print version of record.
    標題: Marketing.
    標題: Business.
    ISBN: 9780857244444 (electronic bk.)
    內容註: Front cover; Research in consumer behavior; Copyright page; Contents; List of contributors; Introduction; Section I: RCB Reviewed Papers; Section II: CCT Reviewed Papers;
    摘要、提要註: This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest, including; organic food consumption; luxury goods consumption by Chinese consumers; country of manufacture effects on product quality perceptions; and the nature and effects of cool consumption.
    電子資源: http://www.emeraldinsight.com/0885-2111/12
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