Marketing financial services[electro...
Ennew, Christine.

 

  • Marketing financial services[electronic resource] /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 332.1/068/8
    書名/作者: Marketing financial services/ edited by Christine Ennew, Trevor Watkins, and Mike Wright.
    其他作者: Ennew, Christine.
    出版者: Oxford, England : : Butterworth-Heinemann,, c1995.
    面頁冊數: 1 online resource (xi, 404 p.) : : ill.
    標題: Financial services industry - Great Britain.
    標題: Bank marketing - Great Britain.
    標題: Advertising - Great Britain.
    標題: Financial services industry - Great Britain. Bank marketing - Great Britain.
    標題: BUSINESS & ECONOMICS - Banks & Banking.
    標題: Marketing.
    標題: Dienstensector.
    標題: Financi�ele instellingen.
    ISBN: 9780750622479
    ISBN: 0750622474
    ISBN: 9780080938318 (electronic bk.)
    ISBN: 0080938310 (electronic bk.)
    書目註: Includes bibliographical references (p. [378]-397) and index.
    內容註: The changing Environment of Financial Services (Mike Wright and Jim Devlin); Consumers and Markets (Sally McKechnie and Tina Harrison); Marketing Strategy and Planning (Chris Ennew); Marketing Mix (Chris Ennew and Trevor Watkins); Product Strategy (Chris Ennew); Advertising and Promotion (Des Thwaites); Pricing (Leigh Drake and David Llewellyn); Distribution (Barry Howcroft and Julia Kiely); Customer Care (Barbara Lewis); Bank and Marketing (Barry Howcroft and Mike Wright); Building Society Marketing (Don Cowell); Insurance Marketing (Trevor Watkins and Steve Diacon); Marketing Unit and Investment Trusts (Paul Draper); Credit Cards (Steve Worthington).
    摘要、提要註: Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook. ideal for CIM diploma students, as well as those on degree and postgraduate courses book combines principles, concepts and techniques with practice strong contributor team.
    電子資源: http://www.sciencedirect.com/science/book/9780750622479
評論
Export
取書館別
 
 
變更密碼
登入