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The digital marketer :ten new skills...
~
Henderson, Lisa Leslie.
The digital marketer :ten new skills you must learn to stay relevant and customer-centric /
Record Type:
Language materials, printed : Monograph/item
[NT 15000414]:
658.8/72
Title/Author:
The digital marketer : : ten new skills you must learn to stay relevant and customer-centric // Larry Weber, Lisa Leslie Henderson.
Author:
Weber, Larry.
other author:
Henderson, Lisa Leslie.
Published:
Hoboken, NJ : : Wiley,, c2014.
Description:
xiii, 354 p. : : ill. ;; 24 cm.
Subject:
Internet marketing.
Subject:
Marketing.
Subject:
Marketing research.
ISBN:
9781118760833 (hbk.) :
ISBN:
1118760832 (hbk.)
[NT 15000227]:
Includes bibliographical references (p. 317-344) and index.
[NT 15000228]:
The 10 essential skills every marketer needs -- How organizations are adapting to the customer-centric era -- Build a successful marketing career (hint: standing still is extraordinarily risky) -- Design valuable customer experiences -- Find actionable insight in big data and marketing analytics -- Employ entrepreneurial thinking for discernment and agility -- Create a content experience strategy that delivers -- Engage customers via social communities -- Maximize marketing impact with converged media -- Drive sales with marketing automation -- Craft worthwhile loyalty and digital couponing programs -- Ignite customer-centricity everywhere.
[NT 15000229]:
"Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: the ins and outs of this brave new world of digital marketing; the specific techniques needed to achieve high customer engagement; the modern innovations that help you outperform the competition; the best targeting and positioning practices for today's digital era; how customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential."--
Online resource:
http://www.loc.gov/catdir/enhancements/fy1413/2012287630-b.html
Online resource:
http://www.loc.gov/catdir/enhancements/fy1413/2012287630-d.html
Online resource:
http://www.loc.gov/catdir/enhancements/fy1413/2012287630-t.html
The digital marketer :ten new skills you must learn to stay relevant and customer-centric /
Weber, Larry.
The digital marketer :
ten new skills you must learn to stay relevant and customer-centric /Larry Weber, Lisa Leslie Henderson. - Hoboken, NJ :Wiley,c2014. - xiii, 354 p. :ill. ;24 cm.
Includes bibliographical references (p. 317-344) and index.
The 10 essential skills every marketer needs -- How organizations are adapting to the customer-centric era -- Build a successful marketing career (hint: standing still is extraordinarily risky) -- Design valuable customer experiences -- Find actionable insight in big data and marketing analytics -- Employ entrepreneurial thinking for discernment and agility -- Create a content experience strategy that delivers -- Engage customers via social communities -- Maximize marketing impact with converged media -- Drive sales with marketing automation -- Craft worthwhile loyalty and digital couponing programs -- Ignite customer-centricity everywhere.
"Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: the ins and outs of this brave new world of digital marketing; the specific techniques needed to achieve high customer engagement; the modern innovations that help you outperform the competition; the best targeting and positioning practices for today's digital era; how customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential."--
ISBN: 9781118760833 (hbk.) :NTD 798
LCCN: 2012287630
Nat. Bib. Agency Control No.: 016683259UkSubjects--Topical Terms:
184218
Internet marketing.
LC Class. No.: HF5415 / .W3577 2014
Dewey Class. No.: 658.8/72
The digital marketer :ten new skills you must learn to stay relevant and customer-centric /
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ten new skills you must learn to stay relevant and customer-centric /
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http://www.loc.gov/catdir/enhancements/fy1413/2012287630-d.html
http://www.loc.gov/catdir/enhancements/fy1413/2012287630-t.html
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