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Brand communities for fast moving co...

Meister, Sandra.

Brand communities for fast moving consumer goods[electronic resource] :an empirical study of members' behavior and the economic relevance for the marketer /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8342
書名/作者:	Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer // by Sandra Meister.
作者:	Meister, Sandra.
出版者:	Wiesbaden : : Gabler Verlag,, 2012.
面頁冊數:	xxiii, 292 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Consumer behavior.
標題:	Marketing - Technological innovations.
標題:	Social media.
標題:	Economics/Management Science.
標題:	Marketing.
ISBN:	9783834940551 (electronic bk.)
ISBN:	9783834940544 (paper)
電子資源:	http://dx.doi.org/10.1007/978-3-8349-4055-1

Brand communities for fast moving consumer goods[electronic resource] :an empirical study of members' behavior and the economic relevance for the marketer /
Meister, Sandra.

Brand communities for fast moving consumer goodsan empirical study of members' behavior and the economic relevance for the marketer /[electronic resource] :by Sandra Meister. - Wiesbaden :Gabler Verlag,2012. - xxiii, 292 p. :ill., digital ;24 cm.

ISBN: 9783834940551 (electronic bk.)Subjects--Topical Terms:

184151
Consumer behavior.

LC Class. No.: HF5415.32 / .M45 2012

Dewey Class. No.: 658.8342

Brand communities for fast moving consumer goods[electronic resource] :an empirical study of members' behavior and the economic relevance for the marketer /
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