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Customer-centric marketing strategie...

IGI Global.

Customer-centric marketing strategies[electronic resource] :tools for building organizational performance /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/02
書名/作者:	Customer-centric marketing strategies : tools for building organizational performance // Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors.
其他作者:	Kaufmann, Hans Ruediger,
出版者:	Hershey, Pa. : : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),, c2013.
面頁冊數:	549 p. ;; 29 cm.
標題:	Marketing.
標題:	Customer relations.
標題:	Organizational effectiveness.
ISBN:	9781466625259 (ebook)
ISBN:	9781466625242 (hardcover)
ISBN:	9781466625266 (print & perpetual access)
書目註:	Includes bibliographical references.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-2524-2

Customer-centric marketing strategies[electronic resource] :tools for building organizational performance /
Customer-centric marketing strategiestools for building organizational performance /[electronic resource] :Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors. - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2013. - 549 p. ;29 cm.

Includes bibliographical references.

Mode of access: World Wide Web.

ISBN: 9781466625259 (ebook)Subjects--Topical Terms:

173043
Marketing.

LC Class. No.: HF5415 / .C87 2013e

Dewey Class. No.: 658.8/02

Customer-centric marketing strategies[electronic resource] :tools for building organizational performance /
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020 $a 9781466625259 (ebook)
020 $a 9781466625242 (hardcover)
020 $a 9781466625266 (print & perpetual access)
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035 $a (OCoLC)812623437
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040 $a CaBNVSL $c CaBNVSL $d CaBNVSL
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245 0 0 $a Customer-centric marketing strategies $h [electronic resource] : $b tools for building organizational performance / $c Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors.
260 $a Hershey, Pa. : $b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), $c c2013.
300 $a 549 p. ; $c 29 cm.
504 $a Includes bibliographical references.
538 $a Mode of access: World Wide Web.
650 0 $a Marketing. $3 173043
650 0 $a Customer relations. $3 337138
650 0 $a Organizational effectiveness. $3 177733
700 1 $a Kaufmann, Hans Ruediger, $d 1958- $3 548961
700 1 $a Panni, Mohammad Fateh Ali Khan, $d 1981- $3 548962
710 2 $a IGI Global. $3 480906
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-2524-2

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