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Examining a Customer Management Stra...

Bhagwat, Yashoda Yatin.

Examining a Customer Management Strategy: The Antecedents and Consequences of Gift-Giving Behavior.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	Examining a Customer Management Strategy: The Antecedents and Consequences of Gift-Giving Behavior.
作者:	Bhagwat, Yashoda Yatin.
面頁冊數:	51 p.
附註:	Source: Dissertation Abstracts International, Volume: 76-12(E), Section: A.
Contained By:	Dissertation Abstracts International76-12A(E).
標題:	Marketing.
ISBN:	9781321939996
摘要、提要註:	Given the significance of the gifting industry- the National Retail Federation reports that Americans were forecasted to spend 18.9 billion dollars on Valentines' Day gifts in 2015, we model the impact of gift-giving on customer buying behavior using two Type I Tobit models. We address the following research questions with individual level transaction data that spans seven years from a large national retailer: 1. How are past personal spending, gift spending, and gift-receiving related to future gift spending? 2. How are past gift spending and gift-receiving related to future personal spending? 3. How do past gift behaviors moderate the relationship between past personal spending on future personal spending and future gift spending?
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3715712

Examining a Customer Management Strategy: The Antecedents and Consequences of Gift-Giving Behavior.
Bhagwat, Yashoda Yatin.

Examining a Customer Management Strategy: The Antecedents and Consequences of Gift-Giving Behavior. - 51 p.

Source: Dissertation Abstracts International, Volume: 76-12(E), Section: A.

Thesis (Ph.D.)--Georgia State University, 2015.

Given the significance of the gifting industry- the National Retail Federation reports that Americans were forecasted to spend 18.9 billion dollars on Valentines' Day gifts in 2015, we model the impact of gift-giving on customer buying behavior using two Type I Tobit models. We address the following research questions with individual level transaction data that spans seven years from a large national retailer: 1. How are past personal spending, gift spending, and gift-receiving related to future gift spending? 2. How are past gift spending and gift-receiving related to future personal spending? 3. How do past gift behaviors moderate the relationship between past personal spending on future personal spending and future gift spending?

ISBN: 9781321939996Subjects--Topical Terms:

173043
Marketing.

Examining a Customer Management Strategy: The Antecedents and Consequences of Gift-Giving Behavior.
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100 1 $a Bhagwat, Yashoda Yatin. $3 630052
245 1 0 $a Examining a Customer Management Strategy: The Antecedents and Consequences of Gift-Giving Behavior.
300 $a 51 p.
500 $a Source: Dissertation Abstracts International, Volume: 76-12(E), Section: A.
500 $a Adviser: V. Kumar.
502 $a Thesis (Ph.D.)--Georgia State University, 2015.
520 $a Given the significance of the gifting industry- the National Retail Federation reports that Americans were forecasted to spend 18.9 billion dollars on Valentines' Day gifts in 2015, we model the impact of gift-giving on customer buying behavior using two Type I Tobit models. We address the following research questions with individual level transaction data that spans seven years from a large national retailer: 1. How are past personal spending, gift spending, and gift-receiving related to future gift spending? 2. How are past gift spending and gift-receiving related to future personal spending? 3. How do past gift behaviors moderate the relationship between past personal spending on future personal spending and future gift spending?
520 $a Our findings have strong managerial implications in terms of whether and how firms should encourage gift-giving. By understanding the financial implications of customers' gift behaviors for the firm and which customers are most likely to engage in gift behaviors, firms can better communicate with their customers to encourage future spending.
590 $a School code: 0079.
650 4 $a Marketing. $3 173043
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710 2 $a Georgia State University. $b Marketing. $3 630053
773 0 $t Dissertation Abstracts International $g 76-12A(E).
790 $a 0079
791 $a Ph.D.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3715712

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