Marketing.
概要
| 作品: | 357 作品在 258 項出版品 258 種語言 | |
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書目資訊
Professional services marketinghow the best firms build premier brands, thriving lead generation engines, and cultures of business development success
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The 50 plus market[electronic resource] :why the future is age-neutral when it comes to marketing and branding strategies /
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Chaotics[electronic resource] :the business of managing and marketing in the age of turbulence /
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Marketing thought[electronic resource] :tools, tactics, and strategies that drive results /
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Expert product management[electronic resource] :advanced techniques, tips & strategies for product management & product marketing /
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Essays by distinguished marketing scholars of the Society for Marketing Advances[electronicresource] /
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Influencer marketing[electronic resource] :who really influences your customers? /
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Marketing strategy[electronic resource] :the difference between marketing and markets /
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Essays by distinguished marketing scholars of the Society for Marketing Advances[electronic resource] /
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Interpretation in social life, social science, and marketing[electronic resource] /
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HRD survival skills[electronic resource] :essential strategies to promote training and development within your organization /
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Fundamentals of marketing & finance[electronic resource] :a complete reference for the educators and the educands /
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The copywriting sourcebook[electronic resource] :how to write better copy, faster : for everything from ads to websites /
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100 great marketing ideas from leading companies around the world[electronic resource] /
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The effects of cause-related marketing on customers' attitudes and buying behavior[electronic resource] /
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Cruise management[electronic resource] :information and decision support systems /
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Branded component strategies[electronic resource] :ingredient branding in B2B markets /
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Brand communities for fast moving consumer goods[electronic resource] :an empirical study of members' behavior and the economic relevance for the marketer /
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Systems thinking and process dynamics for marketing systems[electronic resource] :technologies and applications for decision management /
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Fuzzy methods for customer relationship management and marketing[electronic resource] :applications and classifications /
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Business statistics for competitive advantage with Excel 2007[electronic resource] :basics, model building, and cases /
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Quantitative marketing and marketing management[electronic resource] :marketing models and methods in theory and practice /
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Opportunities and challenges for applied demography in the 21st century[electronic resource] /
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Visionary pricing[electronic resource] :reflections and advances in honor of Dan Nimer /
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Toward a better understanding of the role of value in markets and marketing[electronic resource] :special issue /
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Creative cost-benefits reinvention[electronic resource] :how to reverse commoditization hell in the age of customer capitalism /
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Marketing to the ageing consumer[electronic resource] :the secrets to building an age-friendly business /
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The dominant influence of marketing in the 21st Century[electronic resource] :the marketing leviathan /
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Customer-centric marketing strategies[electronic resource] :tools for building organizational performance /
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E-marketing in developed and developing countries[electronic resource] :emerging practices /
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Seduction by contract[electronic resource] :law, economics, and psychology in consumer markets /
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Marketing in the 21st century and beyond[electronic resource] :timeless strategies for success /
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The power of customer misbehavior :drive growth and innovation by learning from your customers /
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Decision making in marketing and finance[electronic resource] :an interdisciplinary approach to solving complex organizational problems /
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Digital wine[electronic resource] :how QR codes facilitate new markets for small wine industries /
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Customer knowledge management[electronic resource] :leveraging soft skills to improve customer focus /
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National brands and private labels in retailing[electronic resource] :First International Symposium NB&PL, Barcelona, June 2014 /
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The quintessence of marketing[electronic resource] :what you really need to know to manage your marketing activities /
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A concise guide to market research[electronic resource] :the process, data, and methods using IBM SPSS statistics /
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The digital marketer :ten new skills you must learn to stay relevant and customer-centric /
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Innovation and product management[electronic resource] :a holistic and practical approach to uncertainty reduction /
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Digital darwinism[electronic resource] :branding and business models in jeopardy /
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Business relationship management and marketing[electronic resource] :mastering business markets /
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Internet-based customer value management[electronic resource] :developing customer relationships online /
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Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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The sustainable global marketplace[electronic resource] :proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference /
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Ideas in marketing[electronic resource] :finding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
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Marketing horizons[electronic resource] :a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
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Revolution in marketing[electronic resource] :market driving changes : proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
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Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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The replication of retail fashion formats into foreign countries[electronic resource] :a qualitative analysis /
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Sponsor- and country-related predictors of sponsorship effectiveness[electronic resource] :sponsorship in a national and international environment /
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Modeling markets[electronic resource] :analyzing marketing phenomena and improving marketing decision making /
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Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, April 30-May 3, 1986, Anaheim, California, USA[electronic resource] /
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Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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Creating and delivering value in marketing[electronic resource] :proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference /
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Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference[electronic resource] /
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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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New meanings for marketing in a new millennium[electronic resource] :proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
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Rethinking place branding[electronic resource] :comprehensive brand development for cities and regions /
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Growing brands through sponsorship[electronic resource] :an empirical investigation of brand image transfer in a sponsorship alliance /
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Advances in Advertising Research.[electronic resource] :Extending the boundaries of advertising /(Vol. V)
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The perception of quality[electronic resource] :mapping product and service quality to consumer perceptions /
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Value chain marketing[electronic resource] :a marketing strategy to overcome immediate customer innovation resistance /
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Vertical cooperative advertising in supply chain management[electronic resource] :a game-theoretic analysis /
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Vertical brand portfolio management[electronic resource] :strategies for integrated brand management between manufacturers and retailers /
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Social media for scientific institutions[electronic resource] :how to attract young academics by using social media as a marketing tool /
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Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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Staying the consumption course[electronic resource] :exploring the individual lock-in process in service relationships /
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Determinants of private label attitude[electronic resource] :predicting consumers' brand preferences using psychographics /
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Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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Boundary spanning elements and the marketing function in organizations[electronic resource] :concepts and empirical studies /
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Selected essays on corporate reputation and social media[electronic resource] :collection of empirical evidence /
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Hands-on social marketing[electronic resource] :a step-by-step guide to designing change for good /
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Sustainability and human resource management[electronic resource] :developing sustainable business organizations /
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Diversification, industry dynamism, and economic performance[electronic resource] :the impact of dynamic-related diversification on the multi-business firm /
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Corporate social responsibility in the global business world[electronic resource] /
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Strategies in e-business[electronic resource] :positioning and social networking in online markets /
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Communities of practice and vintage innovation[electronic resource] :a strategic reaction to technological change /
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Retail internationalization[electronic resource] :analysis of market entry modes, format transfer and coordination of retail activities /
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Retail branding and store loyalty[electronic resource] :analysis in the context of reciprocity, store accessibility, and retail format /
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User-generated content and its impact on branding[electronic resource] :how users and communities create and manage brands in social media /
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Business process blueprinting[electronic resource] :a method for customer-oriented business process modeling /
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Reliance on foreign markets[electronic resource] :multinationality and performance /
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Tourist destination images and local culture[electronic resource] :using the example of the United Arab Emirates /
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Aerospace marketing management[electronic resource] :a handbook for the entire value chain /
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Mixed method research design[electronic resource] :an application in consumer-brand relationships (CBR) /
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Nature-based tourism in Mallorca's natural areas[electronic resource] :the benefits of tourism for natural areas /
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When luxury meets art[electronic resource] :forms of collaboration between luxury brands and the arts /
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Sales negotiations in professional service firms[electronic resource] :an exploratory study on agenda setting and issue management /
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The social web in the hotel industry[electronic resource] :the impact of the social web on the information process of German hotel guests /
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Online channel integration[electronic resource] :value creation and customer reactions in online and physical stores /
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Retail marketing and sales performance[electronic resource] :a definitive guide to optimizing service quality and sales effectiveness /
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Household and living arrangement projections[electronic resource] :the extended cohort-compound method and applications to the U.S. and China /
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Innovation acceptance[electronic resource] :the case of advanced driver-assistance systems /
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Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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Proceedings of the 1988 International Conference of Services Marketing[electronic resource] /
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Minority marketing[electronic resource] : issues and prospects : proceedings of the 1987 Minority Marketing Congress /
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Complaint management and channel choice[electronic resource] :an analysis of customer perceptions /
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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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Global perspectives in marketing for the 21st Century[electronic resource] :proceedings of the 1999 World Marketing Congress /
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Marketing in transition[electronic resource] :scarcity, globalism, & sustainability : proceedings of the 2009 World Marketing Congress /
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Advances in national brand and private label marketing[electronic resource] :second International Conference, 2015 /
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Use of market data in the recruitment of high potentials[electronic resource] :segmentation and targeting in human resources in the pharmaceutical industry /
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Self-referencing and advertising effectiveness: The influence of ad model ethnicity, cultural cues and acculturation level.
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The relevance of academic hospitality: An investigation of international higher education students' evaluation of quality of life in the U.S.
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Examining Endorsement and Viewership Effects on the Source Credibility of YouTubers.
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Consumer inferences of Corporate Social responsibility (CSR) claims on packaged foods.
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Loud and Clear: A Study of the Challenges and Successes in Marketing University Art Museums and their Programming to University Students.
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The Influence of Timber Legality Regulations on Chinese and Vietnamese Wood Products Manufacturers.
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Extending the technology acceptance model: An investigation of factors affecting college students' downloading of smartphone fitness applications.
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Design Guideline for Cross-Cultural Branding A case for Thai Dessert Brand in Cincinnati.
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Synaesthetic Design Expression: The Blending of the Senses and its Implications on Brand Expression.
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The moderating role of karma in the relationship between other-gain vs. self-gain appeal frames and charitable giving.
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Intertemporal pricing of new products: Incentivizing consumer learning and inertia.
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Examining a Customer Management Strategy: The Antecedents and Consequences of Gift-Giving Behavior.
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Impact of Restaurant Sanitation on Consumer Perceptions, Emotions, and Behavioral Intentions.
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Brand building and marketing in key emerging markets[electronic resource] :a practitioner's guide to successful brand growth in China, India, Russia and Brazil /
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Confessions of the pricing man[electronic resource] :how price affects everything /
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Innovations in social marketing and public health communication[electronic resource] :improving the quality of life for individuals and communities /
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Entrepreneurship, business and economics.[electronic resource] :proceedings of the 15th Eurasia Business and Economics Society Conference /Volume1
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Open tourism[electronic resource] :open innovation, crowdsourcing and co-creation challenging the tourism industry /
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Pharmaceutical advertising as a source of consumer self-empowerment[electronic resource] :evidence from four countries /
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The social organization[electronic resource] :managing human capital through social media /
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Cruise business development[electronic resource] :safety, product design and human capital /
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The marketing challenge for industrial companies[electronic resource] :advanced concepts and practices /
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Market entry in China[electronic resource] :case studies on strategy, marketing, and branding /
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Islamic marketing[electronic resource] :understanding the socio-economic, cultural, and politico-legal environment /
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The quintessence of strategic management[electronic resource] :what you really need to know to survive in business /
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Making a difference through marketing[electronic resource] :a quest for diverse perspectives /
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Field visual merchandising strategy :developing a national in-store strategy using a merchandising service organization /
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Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)[electronic resource] /
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Market entry into the USA[electronic resource] :why European companies fail and how to succeed /
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Chronic regulatory focus and financial decision-making[electronic resource] :asset and portfolio allocation /
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Social media management[electronic resource] :technologies and strategies for creating business value /
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Thriving in a new world economy[electronic resource] :proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference /
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Wine positioning[electronic resource] :a handbook with 30 case studies of wine brands and wine regions in the world /
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Programmatic advertising[electronic resource] :the successful transformation to automated, data-driven marketing in real-time /
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Advances in advertising research.[electronic resource] :the digital, the classic, the subtle, and the alternative /(Vol. VI)
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Empowering brands with customer integration[electronic resource] :classification, benefits and success factors /
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Organised retailing and agri-business[electronic resource] :implications of new supply chains on the Indian farm economy /
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Online brand communities[electronic resource] :using the social web for branding and marketing /
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Service fascination[electronic resource] :gaining competitive advantage through experiential self-service systems /
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Multisensory impact of sport events[electronic resource] :a comparative effect analysis based on soccer games /
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Brand page attachment[electronic resource] :an empirical study on Facebook users' attachment to brand pages /
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Business project management and marketing[electronic resource] :mastering business markets /
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Green marketing[electronic resource] :a case study of the sub-industry in Turkey /
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Tourism marketing for developing countries[electronic resource] :battling stereotypes and crises in Asia, Africa and the Middle East /
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The drivers of wearable device usage[electronic resource] :practice and perspectives /
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The influence of culture and personality on customer satisfaction[electronic resource] :an empirical analysis across countries /
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Fashion brand internationalization[electronic resource] :opportunities and challenges /
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Advances in national brand and private label marketing[electronic resource] :third International Conference, 2016 /
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Targeting using augmented data in database marketing[electronic resource] :decision factors for evaluating external sources /
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A traders guide to financial astrology[electronic resource] :forecasting market cycles using planetary and lunar movements /
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Copy, copy, copy[electronic resource] :how to do smarter marketing by using other peoples ideas /
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Data driven[electronic resource] :how performance analytics delivers extraordinary sales results /
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YouthNation[electronic resource] :building remarkable brands in a youth-driven culture /
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Design like Apple[electronic resource] :seven principles for creating insanely great products, services, and experiences /
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Store wars[electronic resource] :the FMCG battle for mindspace and shelfspace, online and in-store /
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The fine art of success[electronic resource] :how learning great art can create great business /
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The marketer's handbook[electronic resource] :reassessing marketing techniques for modern business /
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The intuitive customer[electronic resource] :7 imperatives for moving your customer experience to the next level /
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The relationship of body weight and skepticism towards advertising[electronic resource] /
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International fragmentation[electronic resource] :impacts and prospects for manufacturing, marketing, economy, and growth /
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Excel 2016 for marketing statistics[electronic resource] :a guide to solving practical problems /
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Perspectives on consumer choice[electronic resource] :from behavior to action, from action to agency /
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Growth hacker marketing :a primer on the future of PR, marketing, and advertising /
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Feed a starving crowd :more than 200 hot and fresh marketing strategies to help you find hungry customers /
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In search of the two-handed economist[electronic resource] :ideology, methodology and marketing in economics /
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Celebrity fans and their consumer behaviour :autoethnographic insights into the life of a fan /
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Conversational marketing :how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too) /
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(書目-語言資料,印刷品)
Selling science[electronic resource] :how to use business skills to win support for scientific research /
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Marketing above the noise[electronic resource] :achieve strategic advantage with marketing that matters /
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Breaking down language and cultural barriers through contemporary global marketing strategies[electronic resource] /
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Localizing global marketing strategies[electronic resource] :emerging research and opportunities /
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Customer obsession[electronic resource] :how to acquire, retain, and grow customers in the new age of relationship marketing /
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Always on[electronic resource] :advertising, marketing, and media in an era of consumer control /
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Buy me! [electronic resource] :new ways to get customers to choose your products and ignore the rest /
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501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition[electronic resources]
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The scale-up manual[electronic resource] :handbook for innovators, entrepreneurs, teams and firms /
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The end of marketing[electronic resource] :humanizing your brand in the age of social media and AI /
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Marketing and entrepreneurship[electronic resource] :research ideas and opportunities /
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Handbook of research on the interplay between service quality and customer delight[electronic resource] /
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