• Always on[electronic resource] :advertising, marketing, and media in an era of consumer control /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    杜威分類號: 658.8/72
    書名/作者: Always on : advertising, marketing, and media in an era of consumer control // Christopher Vollmer with Geoffrey Precourt.
    作者: Vollmer, Christopher.
    其他作者: Precourt, Geoffrey.
    出版者: New York : : McGraw-Hill,, c2008.
    面頁冊數: 215 p. : : ill. (chiefly col.)
    標題: Internet marketing.
    標題: Consumer behavior.
    標題: Marketing.
    ISBN: 0071508287 (pbk.)
    ISBN: 9780071508285 (pbk.)
    ISBN: 9780071508292
    書目註: Includes bibliographical references (p. 199-204) and index.
    電子資源: Click for full text (McGrawHill)
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