| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
658.8/72 |
| 書名/作者: |
Always on : advertising, marketing, and media in an era of consumer control // Christopher Vollmer with Geoffrey Precourt. |
| 作者: |
Vollmer, Christopher. |
| 其他作者: |
Precourt, Geoffrey. |
| 出版者: |
New York : : McGraw-Hill,, c2008. |
| 面頁冊數: |
215 p. : : ill. (chiefly col.) |
| 標題: |
Internet marketing. |
| 標題: |
Consumer behavior. |
| 標題: |
Marketing. |
| ISBN: |
0071508287 (pbk.) |
| ISBN: |
9780071508285 (pbk.) |
| ISBN: |
9780071508292 |
| 書目註: |
Includes bibliographical references (p. 199-204) and index. |
| 電子資源: |
Click for full text (McGrawHill) |
