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Always on[electronic resource] :advertising, marketing, and media in an era of consumer control /
紀錄類型:
書目-電子資源 : Monograph/item
杜威分類號:
658.8/72
書名/作者:
Always on : advertising, marketing, and media in an era of consumer control // Christopher Vollmer with Geoffrey Precourt.
作者:
Vollmer, Christopher.
其他作者:
Precourt, Geoffrey.
出版者:
New York : : McGraw-Hill,, c2008.
面頁冊數:
215 p. : : ill. (chiefly col.)
標題:
Internet marketing.
標題:
Consumer behavior.
標題:
Marketing.
ISBN:
0071508287 (pbk.)
ISBN:
9780071508285 (pbk.)
ISBN:
9780071508292
書目註:
Includes bibliographical references (p. 199-204) and index.
電子資源:
Click for full text (McGrawHill)
Always on[electronic resource] :advertising, marketing, and media in an era of consumer control /
Vollmer, Christopher.
Always on
advertising, marketing, and media in an era of consumer control /[electronic resource] :Christopher Vollmer with Geoffrey Precourt. - New York :McGraw-Hill,c2008. - 215 p. :ill. (chiefly col.)
Includes bibliographical references (p. 199-204) and index.
ISBN: 0071508287 (pbk.)Subjects--Topical Terms:
184218
Internet marketing.
Index Terms--Genre/Form:
336502
Electronic books.
LC Class. No.: HF5415.1265 / .V65 2008
Dewey Class. No.: 658.8/72
Always on[electronic resource] :advertising, marketing, and media in an era of consumer control /
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