• Buy me! [electronic resource] :new ways to get customers to choose your products and ignore the rest /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    杜威分類號: 658.8342
    書名/作者: Buy me! : new ways to get customers to choose your products and ignore the rest // Marshal Cohen.
    作者: Cohen, Marshal.
    出版者: New York : : McGraw-Hill,, c2010.
    面頁冊數: xi, 239 p. : : ill.
    標題: Consumer behavior.
    標題: Marketing.
    ISBN: 9780071667838 (hbk.)
    ISBN: 0071667830 (hbk.)
    電子資源: Click for full text (McGrawHill)
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