| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
658.8/101 |
| 書名/作者: |
Chaotic markets : thriving in a world of unpredictability // A. Coskun Samli. |
| 作者: |
Samli, A. Coskun. |
| 出版者: |
Westport, Conn. : : Praeger Publishers,, 2007. |
| 面頁冊數: |
xxvii, 198 p. : : ill. ;; 25 cm. |
| 標題: |
Marketing. |
| 標題: |
Strategic planning. |
| ISBN: |
1573567582 (e-Book) |
| ISBN: |
9781573567589 (e-Book) |
| ISBN: |
027599371X (alk. paper) |
| ISBN: |
9780275993719 (alk. paper) |
| 書目註: |
Includes bibliographical references (p. [185]-192) and index. |
| 內容註: |
The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript. |
| 電子資源: |
An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information. |