| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 杜威分類號: |
620.0068/8 |
| 書名/作者: |
Marketing of high-technology products and innovations // Jakki Mohr, Sanjit Sengupta, Stanley Slater. |
| 作者: |
Mohr, Jakki |
| 其他作者: |
Sengupta, Sanjit, |
| 出版者: |
Upper Saddle River, NJ [etc.] : : Pearson/Prentice Hall,, [2009], cop. 2010. |
| 面頁冊數: |
XXVI, 538 p. : : ill. ;; 25 cm. |
| 標題: |
Marketing. |
| 標題: |
Hoogwaardige technologie |
| 標題: |
Technische vernieuwing |
| 標題: |
Productontwikkeling |
| 標題: |
High technology industries - Marketing |
| ISBN: |
013136491X (pbk.) |
| ISBN: |
9780131364912 (pbk.) |
| 書目註: |
Met indices. |