| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
658.8/12 |
| 書名/作者: |
Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing // Abaete de Azevedo and Ricardo Pomeranz. |
| 作者: |
Azevedo, Abaete de. |
| 其他作者: |
Pomeranz, Ricardo. |
| 出版者: |
New York : : McGraw-Hill,, c2008. |
| 面頁冊數: |
xi, 226 p. : : ill. |
| 標題: |
Consumers. |
| 標題: |
Marketing. |
| 標題: |
Customer relations. |
| ISBN: |
0071497048 (alk. paper) |
| ISBN: |
9780071497046 (alk. paper) |
| ISBN: |
9780071641463 |
| 內容註: |
Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication. |
| 電子資源: |
Click for full text (McGrawHill) |