大葉大學圖書館 |

語系: 繁體中文

說明(常見問題)

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Services marketing :integrating customer focus across the firm /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Services marketing : : integrating customer focus across the firm // Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
作者:	Zeithaml, Valarie A.
其他作者:	Bitner, Mary Jo.
出版者:	New York : : McGraw-Hill Irwin,, c2013.
面頁冊數:	xxvii, 642 p. : : ill. ;; 26 cm.
標題:	Service industries - Marketing.
標題:	Customer services.
標題:	Marketing.
ISBN:	9780071086967 (pbk. : international ed.) :
ISBN:	007108696X (pbk. : international ed.)
ISBN:	9780078112058 (hbk.)
ISBN:	0078112052 (hbk.)
書目註:	Includes bibliographical references and index.
電子資源:	http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-b.html
電子資源:	http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy1408/2011051073-t.html

Services marketing :integrating customer focus across the firm /
Zeithaml, Valarie A.

Services marketing :integrating customer focus across the firm /Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 6th ed. - New York :McGraw-Hill Irwin,c2013. - xxvii, 642 p. :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 9780071086967 (pbk. : international ed.) :NTD 2,376

LCCN: 2011051073Subjects--Topical Terms:

337243
Service industries
--Marketing.

LC Class. No.: HD9980.5 / .Z45 2013

Dewey Class. No.: 658.8

Services marketing :integrating customer focus across the firm /
LDR:01119cam a2200253 a 4500 001 418527
005 20140625132900.0
008 150312s2013 nyua b 001 0 eng
010 $a 2011051073
020 $a 9780071086967 (pbk. : international ed.) : $c NTD 2,376
020 $a 007108696X (pbk. : international ed.)
020 $a 9780078112058 (hbk.)
020 $a 0078112052 (hbk.)
040 $a DLC $b eng $c DLC $d YDXCP $d BTCTA $d C#P $d CDX $d DLC $d DYU
041 0 $a eng
050 0 0 $a HD9980.5 $b .Z45 2013
082 0 0 $a 658.8 $2 23
100 1 $a Zeithaml, Valarie A. $3 337240
245 1 0 $a Services marketing : $b integrating customer focus across the firm / $c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250 $a 6th ed.
260 $a New York : $b McGraw-Hill Irwin, $c c2013.
300 $a xxvii, 642 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 0 $a Service industries $x Marketing. $3 337243
650 0 $a Customer services. $3 177483
650 0 $a Marketing. $3 173043
700 1 $a Bitner, Mary Jo. $3 337241
700 1 $a Gremler, Dwayne D. $3 337242
856 4 2 $3 Contributor biographical information $u http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-b.html
856 4 2 $3 Publisher description $u http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy1408/2011051073-t.html

筆 0 讀者評論

館藏

1 筆 • 頁數 1 •
1

典藏地名稱

館藏流通類別

80042003

四樓西文圖書區

1.圖書流通

圖書(book)

658.8 Z48-1

1.一般(Normal)

在架

0

1 筆 • 頁數 1 •
1

多媒體

多媒體檔案
http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-b.html
http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
http://www.loc.gov/catdir/enhancements/fy1408/2011051073-t.html

評論

新增評論分享你的心得

Export

取書館別

變更密碼

登入