大葉大學圖書館 |

Proceedings of the 1997 World Marketing Congress[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Proceedings of the 1997 World Marketing Congress/ edited by Samsinar MD Sidin, Ajay K. Manrai.
其他作者:	Sidin, Samsinar.
團體作者:	Clark Conference
出版者:	Cham : : Springer International Publishing :, 2015.
面頁冊數:	xxx, 655 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Marketing
標題:	Economics/Management Science.
標題:	Marketing.
標題:	Business Strategy/Leadership.
標題:	Sales/Distribution/Call Center/Customer Service.
ISBN:	9783319173207 (electronic bk.)
ISBN:	9783319173191 (paper)
內容註:	Channels of Distribution -- Consumer Behavior and Consumer Marketing -- Multicultural Marketing -- Communication and Promotion Strategy -- Cross-Cultural Marketing -- Current Issues in European Marketing -- Marketing Research -- Green Marketing/Environmental -- Product Strategy, Innovation and Technology -- Marketing Education -- International Marketing -- Panel Session: Family Decision Making: Cultural Differences in Asian Pacific Families -- Marketing in Asia Pacific -- Services Marketing -- Marketing Model -- Marketing Strategy -- Retailing -- Sales Management, Business to Business and Relationship Marketing -- Panel Session: "Marketing of Antiques and Collectibles" -- Ethics and Social Responsibility -- Quality of Life Marketing -- Pricing Strategy -- Entrepreneurship.
摘要、提要註:	This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpar, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
電子資源:	http://dx.doi.org/10.1007/978-3-319-17320-7

Proceedings of the 1997 World Marketing Congress[electronic resource] /
Proceedings of the 1997 World Marketing Congress[electronic resource] /edited by Samsinar MD Sidin, Ajay K. Manrai. - Cham :Springer International Publishing :2015. - xxx, 655 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

Channels of Distribution -- Consumer Behavior and Consumer Marketing -- Multicultural Marketing -- Communication and Promotion Strategy -- Cross-Cultural Marketing -- Current Issues in European Marketing -- Marketing Research -- Green Marketing/Environmental -- Product Strategy, Innovation and Technology -- Marketing Education -- International Marketing -- Panel Session: Family Decision Making: Cultural Differences in Asian Pacific Families -- Marketing in Asia Pacific -- Services Marketing -- Marketing Model -- Marketing Strategy -- Retailing -- Sales Management, Business to Business and Relationship Marketing -- Panel Session: "Marketing of Antiques and Collectibles" -- Ethics and Social Responsibility -- Quality of Life Marketing -- Pricing Strategy -- Entrepreneurship.

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpar, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319173207 (electronic bk.)

Standard No.: 10.1007/978-3-319-17320-7doiSubjects--Topical Terms:

141763
Marketing

LC Class. No.: HF5410

Dewey Class. No.: 658.8

Proceedings of the 1997 World Marketing Congress[electronic resource] /
LDR:02987nam a2200337 a 4500 001 439193
003 DE-He213
005 20160114111833.0
006 m d
007 cr nn 008maaau
008 160322s2015 gw s 0 eng d
020 $a 9783319173207 (electronic bk.)
020 $a 9783319173191 (paper)
024 7 $a 10.1007/978-3-319-17320-7 $2 doi
035 $a 978-3-319-17320-7
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5410
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.8 $2 23
090 $a HF5410 $b .A168 1997
111 2 $a Clark Conference $d (2005 : $c Sterling and Francine Clark Art Institute) $3 347558
245 1 0 $a Proceedings of the 1997 World Marketing Congress $h [electronic resource] / $c edited by Samsinar MD Sidin, Ajay K. Manrai.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a xxx, 655 p. : $b ill., digital ; $c 24 cm.
490 1 $a Developments in marketing science, $x 2363-6165
505 0 $a Channels of Distribution -- Consumer Behavior and Consumer Marketing -- Multicultural Marketing -- Communication and Promotion Strategy -- Cross-Cultural Marketing -- Current Issues in European Marketing -- Marketing Research -- Green Marketing/Environmental -- Product Strategy, Innovation and Technology -- Marketing Education -- International Marketing -- Panel Session: Family Decision Making: Cultural Differences in Asian Pacific Families -- Marketing in Asia Pacific -- Services Marketing -- Marketing Model -- Marketing Strategy -- Retailing -- Sales Management, Business to Business and Relationship Marketing -- Panel Session: "Marketing of Antiques and Collectibles" -- Ethics and Social Responsibility -- Quality of Life Marketing -- Pricing Strategy -- Entrepreneurship.
520 $a This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpar, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 $a Marketing $3 141763
650 1 4 $a Economics/Management Science. $3 463465
650 2 4 $a Marketing. $3 173043
650 2 4 $a Business Strategy/Leadership. $3 463468
650 2 4 $a Sales/Distribution/Call Center/Customer Service. $3 588608
700 1 $a Sidin, Samsinar. $3 626886
700 1 $a Manrai, Ajay K. $3 626887
710 2 $a SpringerLink (Online service) $3 463450
773 0 $t Springer eBooks
830 0 $a Developments in marketing science. $3 603116
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-17320-7
950 $a Business and Economics (Springer-11643)