大葉大學圖書館 |

Ideas in marketing[electronic resource] :finding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Ideas in marketing : finding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference // edited by Krzysztof Kubacki.
其他作者:	Kubacki, Krzysztof.
團體作者:	Academy of Marketing Science.
出版者:	Cham : : Springer International Publishing :, 2015.
面頁冊數:	lxv, 842 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Marketing
標題:	Economics/Management Science.
標題:	Marketing.
標題:	Business Strategy/Leadership.
標題:	Sales/Distribution/Call Center/Customer Service.
ISBN:	9783319109510 (electronic bk.)
ISBN:	9783319109503 (paper)
摘要、提要註:	Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
電子資源:	http://dx.doi.org/10.1007/978-3-319-10951-0

Ideas in marketing[electronic resource] :finding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
Academy of Marketing Science.Annual ConferenceMonterey, Calif.)(2013 :

Ideas in marketingfinding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /[electronic resource] :edited by Krzysztof Kubacki. - Cham :Springer International Publishing :2015. - lxv, 842 p. :ill., digital ;24 cm. - Developments in marketing science. - Developments in marketing science..

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.

ISBN: 9783319109510 (electronic bk.)

Standard No.: 10.1007/978-3-319-10951-0doiSubjects--Topical Terms:

141763
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Ideas in marketing[electronic resource] :finding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
LDR:02105nam a2200325 a 4500 001 424859
003 DE-He213
005 20150610142828.0
006 m d
007 cr nn 008maaau
008 151119s2015 gw s 0 eng d
020 $a 9783319109510 (electronic bk.)
020 $a 9783319109503 (paper)
024 7 $a 10.1007/978-3-319-10951-0 $2 doi
035 $a 978-3-319-10951-0
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .A168 2013
110 2 $a Academy of Marketing Science. $b Annual Conference $d (2013 : $c Monterey, Calif.) $3 603119
245 1 0 $a Ideas in marketing $h [electronic resource] : $b finding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / $c edited by Krzysztof Kubacki.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a lxv, 842 p. : $b ill., digital ; $c 24 cm.
490 1 $a Developments in marketing science
520 $a Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
650 0 $a Marketing $3 141763
650 1 4 $a Economics/Management Science. $3 463465
650 2 4 $a Marketing. $3 173043
650 2 4 $a Business Strategy/Leadership. $3 463468
650 2 4 $a Sales/Distribution/Call Center/Customer Service. $3 588608
700 1 $a Kubacki, Krzysztof. $3 603120
710 2 $a SpringerLink (Online service) $3 463450
773 0 $t Springer eBooks
830 0 $a Developments in marketing science. $3 603116
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-10951-0
950 $a Business and Economics (Springer-11643)