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Services marketingintegrating customer focus across the firm

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Services marketing : integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
作者:	Zeithaml, Valarie A.
其他作者:	Bitner, Mary Jo.
出版者:	Boston : McGraw-Hill Irwin, 2009.
面頁冊數:	xxviii, 708 p. : ill., map; 26 cm.
標題:	Service industries - Marketing.
標題:	Customer services.
標題:	Marketing.
標題:	Dienstleistung.
ISBN:	0071263934(pbk.)
ISBN:	9780071263931(pbk.)
書目註:	Includes bibliographical references and index.
電子資源:	http://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html
電子資源:	Inhaltsverzeichnis

Services marketingintegrating customer focus across the firm
Zeithaml, Valarie A.

Services marketingintegrating customer focus across the firmValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 5th ed. - BostonMcGraw-Hill Irwin2009. - xxviii, 708 p.ill., map26 cm.

Includes bibliographical references and index.

ISBN: 0071263934(pbk.)NTD 1,120Subjects--Topical Terms:

337243
Service industries
--Marketing.

Dewey Class. No.: 658.8

Services marketingintegrating customer focus across the firm
LDR:01000cam a2200181 a 4500 001 313783
008 100619s2009 mauab b 001 0 eng
020 $a 0071263934(pbk.) $c NTD 1,120
020 $a 9780071263931(pbk.) $c NTD 1,120
082 0 0 $a 658.8 $2 22
100 1 $a Zeithaml, Valarie A. $3 337240
245 1 0 $a Services marketing $b integrating customer focus across the firm $c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250 $a 5th ed.
260 # $a Boston $b McGraw-Hill Irwin $c 2009.
300 $a xxviii, 708 p. $b ill., map $c 26 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Service industries $x Marketing. $3 337243
650 # 0 $a Customer services. $3 177483
650 # 0 $a Marketing. $3 173043
650 0 7 $a Dienstleistung. $2 swd $3 337244
700 1 # $a Bitner, Mary Jo. $3 337241
700 1 # $a Gremler, Dwayne D. $3 337242
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html
856 # # $u http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=016087065&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA $z Inhaltsverzeichnis

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http://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html
http://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html
http://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html
http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=016087065&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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