語系:
繁體中文
English
日文
簡体中文
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Fuzzy classification of online custo...
~
SpringerLink (Online service)
Fuzzy classification of online customers[electronic resource] /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
511.313
書名/作者:
Fuzzy classification of online customers/ by Nicolas Werro.
作者:
Werro, Nicolas.
出版者:
Cham : : Springer International Publishing :, 2015.
面頁冊數:
xiii, 141 p. : : ill., digital ;; 24 cm.
Contained By:
Springer eBooks
標題:
Fuzzy logic.
標題:
Customer relations - Management
標題:
Electronic commerce - Management.
標題:
Economics/Management Science.
標題:
IT in Business.
標題:
e-Commerce/e-business.
標題:
Marketing.
標題:
Sales/Distribution/Call Center/Customer Service.
ISBN:
9783319159706 (electronic bk.)
ISBN:
9783319159690 (paper)
內容註:
Introduction -- Fuzzy Set Theory -- Relational Databases and Fuzzy Classification -- Customer Relationship Management -- Fuzzy Customer Classes -- Fuzzy Classification Applied to Online Shops -- fCQL Toolkit -- Conclusion.
摘要、提要註:
This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory, and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language’s grammar.
電子資源:
http://dx.doi.org/10.1007/978-3-319-15970-6
Fuzzy classification of online customers[electronic resource] /
Werro, Nicolas.
Fuzzy classification of online customers
[electronic resource] /by Nicolas Werro. - Cham :Springer International Publishing :2015. - xiii, 141 p. :ill., digital ;24 cm. - Fuzzy management methods,2196-4130. - Fuzzy management methods..
Introduction -- Fuzzy Set Theory -- Relational Databases and Fuzzy Classification -- Customer Relationship Management -- Fuzzy Customer Classes -- Fuzzy Classification Applied to Online Shops -- fCQL Toolkit -- Conclusion.
This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory, and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language’s grammar.
ISBN: 9783319159706 (electronic bk.)
Standard No.: 10.1007/978-3-319-15970-6doiSubjects--Topical Terms:
182737
Fuzzy logic.
LC Class. No.: QA9.64
Dewey Class. No.: 511.313
Fuzzy classification of online customers[electronic resource] /
LDR
:02476nam a2200349 a 4500
001
426561
003
DE-He213
005
20150914134451.0
006
m d
007
cr nn 008maaau
008
151119s2015 gw s 0 eng d
020
$a
9783319159706 (electronic bk.)
020
$a
9783319159690 (paper)
024
7
$a
10.1007/978-3-319-15970-6
$2
doi
035
$a
978-3-319-15970-6
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
QA9.64
072
7
$a
KJQ
$2
bicssc
072
7
$a
UF
$2
bicssc
072
7
$a
BUS083000
$2
bisacsh
072
7
$a
COM039000
$2
bisacsh
082
0 4
$a
511.313
$2
23
090
$a
QA9.64
$b
.W498 2015
100
1
$a
Werro, Nicolas.
$3
606737
245
1 0
$a
Fuzzy classification of online customers
$h
[electronic resource] /
$c
by Nicolas Werro.
260
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Springer,
$c
2015.
300
$a
xiii, 141 p. :
$b
ill., digital ;
$c
24 cm.
490
1
$a
Fuzzy management methods,
$x
2196-4130
505
0
$a
Introduction -- Fuzzy Set Theory -- Relational Databases and Fuzzy Classification -- Customer Relationship Management -- Fuzzy Customer Classes -- Fuzzy Classification Applied to Online Shops -- fCQL Toolkit -- Conclusion.
520
$a
This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory, and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language’s grammar.
650
0
$a
Fuzzy logic.
$3
182737
650
0
$a
Customer relations
$x
Management
$x
Data processing.
$3
481074
650
0
$a
Electronic commerce
$x
Management.
$3
338337
650
1 4
$a
Economics/Management Science.
$3
463465
650
2 4
$a
IT in Business.
$3
605267
650
2 4
$a
e-Commerce/e-business.
$3
466144
650
2 4
$a
Marketing.
$3
173043
650
2 4
$a
Sales/Distribution/Call Center/Customer Service.
$3
588608
710
2
$a
SpringerLink (Online service)
$3
463450
773
0
$t
Springer eBooks
830
0
$a
Fuzzy management methods.
$3
590437
856
4 0
$u
http://dx.doi.org/10.1007/978-3-319-15970-6
950
$a
Business and Economics (Springer-11643)
筆 0 讀者評論
多媒體
多媒體檔案
http://dx.doi.org/10.1007/978-3-319-15970-6
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入