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Breaking down language and cultural ...

Khosrow-Pour, Mehdi, (1951-)

Breaking down language and cultural barriers through contemporary global marketing strategies[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/4
書名/作者:	Breaking down language and cultural barriers through contemporary global marketing strategies/ Mehdi Khosrow-Pour, D.B.A., Information Resources Management Association, USA.
其他作者:	Khosrow-Pour, Mehdi,
出版者:	Hershey, PA : : IGI Global, Business Science Reference,, 2019.
面頁冊數:	1 online resource (xvii, 339 p.)
標題:	Marketing.
標題:	International business enterprises - Management.
標題:	Diversity in the workplace.
標題:	Communication in marketing.
ISBN:	9781522569817 (ebk.)
ISBN:	9781522569800 (hbk.)
書目註:	Includes bibliographical references and index.
摘要、提要註:	"This book provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity and cross-cultural management practices into their daily business practices, and reinventing their global branding for optimal competitive advantage"--
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0

Breaking down language and cultural barriers through contemporary global marketing strategies[electronic resource] /
Breaking down language and cultural barriers through contemporary global marketing strategies[electronic resource] /Mehdi Khosrow-Pour, D.B.A., Information Resources Management Association, USA. - Hershey, PA :IGI Global, Business Science Reference,2019. - 1 online resource (xvii, 339 p.)

Includes bibliographical references and index.

"This book provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity and cross-cultural management practices into their daily business practices, and reinventing their global branding for optimal competitive advantage"--

ISBN: 9781522569817 (ebk.)

LCCN: 2018011679Subjects--Topical Terms:

173043
Marketing.

LC Class. No.: HF5415 / .B6364 2019

Dewey Class. No.: 658.8/4

Breaking down language and cultural barriers through contemporary global marketing strategies[electronic resource] /
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010 $a 2018011679
020 $a 9781522569817 (ebk.)
020 $a 9781522569800 (hbk.)
035 $a 1091006093
040 $a DLC $b eng $c DLC $d DLC
050 0 0 $a HF5415 $b .B6364 2019
082 0 0 $a 658.8/4 $2 23
245 0 0 $a Breaking down language and cultural barriers through contemporary global marketing strategies $h [electronic resource] / $c Mehdi Khosrow-Pour, D.B.A., Information Resources Management Association, USA.
260 $a Hershey, PA : $b IGI Global, Business Science Reference, $c 2019.
300 $a 1 online resource (xvii, 339 p.)
504 $a Includes bibliographical references and index.
520 $a "This book provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity and cross-cultural management practices into their daily business practices, and reinventing their global branding for optimal competitive advantage"-- $c Provided by publisher.
650 0 $a Marketing. $3 173043
650 0 $a International business enterprises $x Management. $3 339883
650 0 $a Diversity in the workplace. $3 343379
650 0 $a Communication in marketing. $3 336945
700 1 $a Khosrow-Pour, Mehdi, $d 1951- $e editor. $3 608039
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0

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