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The digital marketer :ten new skills...

Henderson, Lisa Leslie.

The digital marketer :ten new skills you must learn to stay relevant and customer-centric /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	The digital marketer : : ten new skills you must learn to stay relevant and customer-centric // Larry Weber, Lisa Leslie Henderson.
作者:	Weber, Larry.
其他作者:	Henderson, Lisa Leslie.
出版者:	Hoboken, NJ : : Wiley,, c2014.
面頁冊數:	xiii, 354 p. : : ill. ;; 24 cm.
標題:	Internet marketing.
標題:	Marketing.
標題:	Marketing research.
ISBN:	9781118760833 (hbk.) :
ISBN:	1118760832 (hbk.)
書目註:	Includes bibliographical references (p. 317-344) and index.
內容註:	The 10 essential skills every marketer needs -- How organizations are adapting to the customer-centric era -- Build a successful marketing career (hint: standing still is extraordinarily risky) -- Design valuable customer experiences -- Find actionable insight in big data and marketing analytics -- Employ entrepreneurial thinking for discernment and agility -- Create a content experience strategy that delivers -- Engage customers via social communities -- Maximize marketing impact with converged media -- Drive sales with marketing automation -- Craft worthwhile loyalty and digital couponing programs -- Ignite customer-centricity everywhere.
摘要、提要註:	"Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: the ins and outs of this brave new world of digital marketing; the specific techniques needed to achieve high customer engagement; the modern innovations that help you outperform the competition; the best targeting and positioning practices for today's digital era; how customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential."--
電子資源:	http://www.loc.gov/catdir/enhancements/fy1413/2012287630-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy1413/2012287630-d.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy1413/2012287630-t.html

The digital marketer :ten new skills you must learn to stay relevant and customer-centric /
Weber, Larry.

The digital marketer :ten new skills you must learn to stay relevant and customer-centric /Larry Weber, Lisa Leslie Henderson. - Hoboken, NJ :Wiley,c2014. - xiii, 354 p. :ill. ;24 cm.

Includes bibliographical references (p. 317-344) and index.

The 10 essential skills every marketer needs -- How organizations are adapting to the customer-centric era -- Build a successful marketing career (hint: standing still is extraordinarily risky) -- Design valuable customer experiences -- Find actionable insight in big data and marketing analytics -- Employ entrepreneurial thinking for discernment and agility -- Create a content experience strategy that delivers -- Engage customers via social communities -- Maximize marketing impact with converged media -- Drive sales with marketing automation -- Craft worthwhile loyalty and digital couponing programs -- Ignite customer-centricity everywhere.

"Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: the ins and outs of this brave new world of digital marketing; the specific techniques needed to achieve high customer engagement; the modern innovations that help you outperform the competition; the best targeting and positioning practices for today's digital era; how customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential."--

ISBN: 9781118760833 (hbk.) :NTD 798

LCCN: 2012287630

Nat. Bib. Agency Control No.: 016683259UkSubjects--Topical Terms:

184218
Internet marketing.

LC Class. No.: HF5415 / .W3577 2014

Dewey Class. No.: 658.8/72

The digital marketer :ten new skills you must learn to stay relevant and customer-centric /
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245 1 4 $a The digital marketer : $b ten new skills you must learn to stay relevant and customer-centric / $c Larry Weber, Lisa Leslie Henderson.
260 $a Hoboken, NJ : $b Wiley, $c c2014.
300 $a xiii, 354 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 317-344) and index.
505 0 $a The 10 essential skills every marketer needs -- How organizations are adapting to the customer-centric era -- Build a successful marketing career (hint: standing still is extraordinarily risky) -- Design valuable customer experiences -- Find actionable insight in big data and marketing analytics -- Employ entrepreneurial thinking for discernment and agility -- Create a content experience strategy that delivers -- Engage customers via social communities -- Maximize marketing impact with converged media -- Drive sales with marketing automation -- Craft worthwhile loyalty and digital couponing programs -- Ignite customer-centricity everywhere.
520 $a "Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: the ins and outs of this brave new world of digital marketing; the specific techniques needed to achieve high customer engagement; the modern innovations that help you outperform the competition; the best targeting and positioning practices for today's digital era; how customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential."-- $c From publisher's description.
650 0 $a Internet marketing. $3 184218
650 0 $a Marketing. $3 173043
650 0 $a Marketing research. $3 172132
700 1 $a Henderson, Lisa Leslie. $3 596859
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy1413/2012287630-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy1413/2012287630-d.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy1413/2012287630-t.html

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