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The quintessence of marketing[electr...
~
Bickhoff, Nils.
The quintessence of marketing[electronic resource] :what you really need to know to manage your marketing activities /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
658.8
書名/作者:
The quintessence of marketing : what you really need to know to manage your marketing activities // by Nils Bickhoff, Svend Hollensen, Marc Opresnik.
作者:
Bickhoff, Nils.
其他作者:
Hollensen, Svend.
出版者:
Berlin, Heidelberg : : Springer Berlin Heidelberg :, 2014.
面頁冊數:
vi, 144 p. : : ill., digital ;; 24 cm.
Contained By:
Springer eBooks
標題:
Marketing.
標題:
Marketing - Management.
標題:
Economics/Management Science.
標題:
Management/Business for Professionals.
ISBN:
9783642454448 (electronic bk.)
ISBN:
9783642454431 (paper)
電子資源:
http://dx.doi.org/10.1007/978-3-642-45444-8
The quintessence of marketing[electronic resource] :what you really need to know to manage your marketing activities /
Bickhoff, Nils.
The quintessence of marketing
what you really need to know to manage your marketing activities /[electronic resource] :by Nils Bickhoff, Svend Hollensen, Marc Opresnik. - Berlin, Heidelberg :Springer Berlin Heidelberg :2014. - vi, 144 p. :ill., digital ;24 cm. - Quintessence series,2195-4941. - Quintessence series..
ISBN: 9783642454448 (electronic bk.)Subjects--Topical Terms:
173043
Marketing.
Dewey Class. No.: 658.8
The quintessence of marketing[electronic resource] :what you really need to know to manage your marketing activities /
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