大葉大學圖書館 |

登入

回首頁

The effects of cause-related marketi...

SpringerLink (Online service)

The effects of cause-related marketing on customers' attitudes and buying behavior[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	The effects of cause-related marketing on customers' attitudes and buying behavior/ by Denise Steckstor.
作者:	Steckstor, Denise.
出版者:	Wiesbaden : : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH,, 2012.
面頁冊數:	xvi, 176 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Social marketing.
標題:	Consumer behavior.
標題:	Social responsibility of business.
標題:	Economics/Management Science.
標題:	Marketing.
ISBN:	9783834970787 (electronic bk.)
ISBN:	9783834932402 (paper)
電子資源:	http://dx.doi.org/10.1007/978-3-8349-7078-7

The effects of cause-related marketing on customers' attitudes and buying behavior[electronic resource] /
Steckstor, Denise.

The effects of cause-related marketing on customers' attitudes and buying behavior[electronic resource] /by Denise Steckstor. - Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH,2012. - xvi, 176 p. :ill., digital ;24 cm.

ISBN: 9783834970787 (electronic bk.)Subjects--Topical Terms:

395420
Social marketing.

LC Class. No.: HF5414 / .S74 2012

Dewey Class. No.: 658.8

The effects of cause-related marketing on customers' attitudes and buying behavior[electronic resource] /
LDR:00828nam a2200253 a 4500 001 361259
003 Springer
005 20120327092213.0
006 m d
007 cr nn 008maaau
008 120730s2012 gw s 0 eng d
020 $a 9783834970787 (electronic bk.)
020 $a 9783834932402 (paper)
035 $a 978-3-8349-3240-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5414 $b .S74 2012
082 0 4 $a 658.8 $2 23
090 $a HF5414 $b .S811 2012
100 1 $a Steckstor, Denise. $3 465285
245 1 4 $a The effects of cause-related marketing on customers' attitudes and buying behavior $h [electronic resource] / $c by Denise Steckstor.
260 $a Wiesbaden : $b Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, $c 2012.
300 $a xvi, 176 p. : $b ill., digital ; $c 24 cm.
650 0 $a Social marketing. $3 395420
650 0 $a Consumer behavior. $3 184151
650 0 $a Social responsibility of business. $3 338999
650 1 4 $a Economics/Management Science. $3 463465
650 2 4 $a Marketing. $3 173043
710 2 $a SpringerLink (Online service) $3 463450
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-8349-7078-7
950 $a Business and Economics (Springer-11643)

筆 0 讀者評論

多媒體

多媒體檔案
http://dx.doi.org/10.1007/978-3-8349-7078-7

評論

Export

取書館別