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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8
書名/作者:	Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference/ edited by Jay D. Lindquist.
其他作者:	Lindquist, Jay D.
團體作者:	Academy of Marketing Science.
出版者:	Cham : : Springer International Publishing :, 2015.
面頁冊數:	xxii, 488 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Business Strategy/Leadership.
標題:	Sales/Distribution/Call Center/Customer Service.
標題:	Marketing
標題:	Economics/Management Science.
標題:	Marketing.
ISBN:	9783319169736 (electronic bk.)
ISBN:	9783319169729 (paper)
內容註:	Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education -- Marketing Management -- Marketing of Services -- Research Methodology -- Research in Progress.
摘要、提要註:	This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
電子資源:	http://dx.doi.org/10.1007/978-3-319-16973-6

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
Academy of Marketing Science.Annual ConferenceNiagara Falls, N.Y.)(1984 :

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /edited by Jay D. Lindquist. - Cham :Springer International Publishing :2015. - xxii, 488 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education -- Marketing Management -- Marketing of Services -- Research Methodology -- Research in Progress.

This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319169736 (electronic bk.)

Standard No.: 10.1007/978-3-319-16973-6doiSubjects--Topical Terms:

463468
Business Strategy/Leadership.

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /
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