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Green marketing[electronic resource]...

Kirgiz, Ayca Can.

Green marketing[electronic resource] :a case study of the sub-industry in Turkey /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.802
書名/作者:	Green marketing : a case study of the sub-industry in Turkey // by Ayca Can Kirgiz.
作者:	Kirgiz, Ayca Can.
出版者:	London : : Palgrave Macmillan UK :, 2016.
面頁冊數:	xvii, 153 p. : : ill., digital ;; 23 cm.
Contained By:	Springer eBooks
標題:	Green marketing - Case studies. - Turkey
標題:	Business and Management.
標題:	Marketing.
標題:	Environment, general.
標題:	Waste Management/Waste Technology.
標題:	Industries.
標題:	Environmental Economics.
標題:	Sustainability Management.
ISBN:	9781137535894
ISBN:	9781349710485
摘要、提要註:	Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
電子資源:	http://dx.doi.org/10.1057/9781137535894

Green marketing[electronic resource] :a case study of the sub-industry in Turkey /
Kirgiz, Ayca Can.

Green marketinga case study of the sub-industry in Turkey /[electronic resource] :by Ayca Can Kirgiz. - London :Palgrave Macmillan UK :2016. - xvii, 153 p. :ill., digital ;23 cm.

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

ISBN: 9781137535894

Standard No.: 10.1057/9781137535894doiSubjects--Topical Terms:

655485
Green marketing
--Turkey--Case studies.

LC Class. No.: HF5413 / .K57 2016

Dewey Class. No.: 658.802

Green marketing[electronic resource] :a case study of the sub-industry in Turkey /
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300 $a xvii, 153 p. : $b ill., digital ; $c 23 cm.
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650 2 4 $a Environment, general. $3 463726
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650 2 4 $a Industries. $3 380742
650 2 4 $a Environmental Economics. $3 463686
650 2 4 $a Sustainability Management. $3 640291
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