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Mapping out marketing :navigation le...

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Hill, Ronald Paul.

Mapping out marketing :navigation lessons from the ivory trenches /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Mapping out marketing : : navigation lessons from the ivory trenches // edited by Ronald Hill, Cait Lamberton and Jennifer Swartz.
其他作者:	Hill, Ronald Paul.
出版者:	London ; : Routledge, Taylor & Francis Group,, 2018.
面頁冊數:	xvii, 193 p. ;; 24 cm.
標題:	Marketing.
標題:	Marketing - Management.
ISBN:	9781138082236 (pbk.) :
ISBN:	9781138082229 (hbk.)
書目註:	Includes bibliographical references and index.

Mapping out marketing :navigation lessons from the ivory trenches /
Mapping out marketing :navigation lessons from the ivory trenches /edited by Ronald Hill, Cait Lamberton and Jennifer Swartz. - London ;Routledge, Taylor & Francis Group,2018. - xvii, 193 p. ;24 cm.

Includes bibliographical references and index.

ISBN: 9781138082236 (pbk.) :NTD 1,230

LCCN: 2018014783Subjects--Topical Terms:

173043
Marketing.

LC Class. No.: HF5415 / .M278 2018

Dewey Class. No.: 658.8

Mapping out marketing :navigation lessons from the ivory trenches /
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020 $a 9781138082229 (hbk.)
020 $z 9781315112602 (ebk.)
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050 0 0 $a HF5415 $b .M278 2018
082 0 0 $a 658.8 $2 23
245 0 0 $a Mapping out marketing : $b navigation lessons from the ivory trenches / $c edited by Ronald Hill, Cait Lamberton and Jennifer Swartz.
260 $a London ; $a New York : $b Routledge, Taylor & Francis Group, $c 2018.
300 $a xvii, 193 p. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 0 $a Marketing. $3 173043
650 0 $a Marketing $x Management. $3 337196
700 1 $a Hill, Ronald Paul. $3 696006
700 1 $a Lamberton, Cait, $d 1975- $3 696007
700 1 $a Swartz, Jennifer, $d 1988- $3 696008

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