大葉大學圖書館 |

登入

回首頁

Multisensory impact of sport events[...

SpringerLink (Online service)

Multisensory impact of sport events[electronic resource] :a comparative effect analysis based on soccer games /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	650
書名/作者:	Multisensory impact of sport events : a comparative effect analysis based on soccer games // by Thorsten Tham.
作者:	Tham, Thorsten.
出版者:	Wiesbaden : : Springer Fachmedien Wiesbaden :, 2016.
面頁冊數:	xxviii, 302 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Industrial management.
標題:	Organizational behavior.
標題:	Business and Management.
標題:	Marketing.
標題:	Sports Economics.
標題:	Behavioral/Experimental Economics.
ISBN:	9783658121051
ISBN:	9783658121044
內容註:	Brand Management in Sports -- Consideration of Multisensuality in S-O-R Models -- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848 -- Derivations of Potential Actions in the Context of Identity-Based Brand Management.
電子資源:	http://dx.doi.org/10.1007/978-3-658-12105-1

Multisensory impact of sport events[electronic resource] :a comparative effect analysis based on soccer games /
Tham, Thorsten.

Multisensory impact of sport eventsa comparative effect analysis based on soccer games /[electronic resource] :by Thorsten Tham. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xxviii, 302 p. :ill., digital ;24 cm. - Schriftenreihe der HHL Leipzig Graduate School of Management. - Schriftenreihe der HHL Leipzig Graduate School of Management..

Brand Management in Sports -- Consideration of Multisensuality in S-O-R Models -- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848 -- Derivations of Potential Actions in the Context of Identity-Based Brand Management.

ISBN: 9783658121051

Standard No.: 10.1007/978-3-658-12105-1doiSubjects--Topical Terms:

172181
Industrial management.

LC Class. No.: HD31 / .T436 2016

Dewey Class. No.: 650

Multisensory impact of sport events[electronic resource] :a comparative effect analysis based on soccer games /
LDR:01346nam a2200325 a 4500 001 456007
003 DE-He213
005 20160816155423.0
006 m d
007 cr nn 008maaau
008 161227s2016 gw s 0 eng d
020 $a 9783658121051 $q (electronic bk.)
020 $a 9783658121044 $q (paper)
024 7 $a 10.1007/978-3-658-12105-1 $2 doi
035 $a 978-3-658-12105-1
040 $a GP $c GP
041 0 $a eng
050 4 $a HD31 $b .T436 2016
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 650 $2 23
090 $a HD31 $b .T366 2016
100 1 $a Tham, Thorsten. $3 654880
245 1 0 $a Multisensory impact of sport events $h [electronic resource] : $b a comparative effect analysis based on soccer games / $c by Thorsten Tham.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2016.
300 $a xxviii, 302 p. : $b ill., digital ; $c 24 cm.
490 1 $a Schriftenreihe der HHL Leipzig Graduate School of Management
505 0 $a Brand Management in Sports -- Consideration of Multisensuality in S-O-R Models -- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848 -- Derivations of Potential Actions in the Context of Identity-Based Brand Management.
650 0 $a Industrial management. $3 172181
650 0 $a Organizational behavior. $3 172125
650 1 4 $a Business and Management. $2 eflch $3 522634
650 2 4 $a Marketing. $3 173043
650 2 4 $a Sports Economics. $3 654164
650 2 4 $a Behavioral/Experimental Economics. $3 640294
710 2 $a SpringerLink (Online service) $3 463450
773 0 $t Springer eBooks
830 0 $a Schriftenreihe der HHL Leipzig Graduate School of Management. $3 654881
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-12105-1
950 $a Business and Management (Springer-41169)

筆 0 讀者評論

多媒體

多媒體檔案
http://dx.doi.org/10.1007/978-3-658-12105-1

評論

新增評論分享你的心得

Export

取書館別