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International marketing of higher ed...

Naidoo, Vik.

International marketing of higher education[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	378.198
書名/作者:	International marketing of higher education/ edited by Terry Wu, Vik Naidoo.
其他作者:	Wu, Terry.
出版者:	New York : : Palgrave Macmillan US :, 2016.
面頁冊數:	xvii, 262 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Education, Higher - Marketing.
標題:	Education.
標題:	Higher Education.
標題:	Marketing.
ISBN:	9781137542915
ISBN:	9781137542908
摘要、提要註:	This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
電子資源:	http://dx.doi.org/10.1057/978-1-137-54291-5

International marketing of higher education[electronic resource] /
International marketing of higher education[electronic resource] /edited by Terry Wu, Vik Naidoo. - New York :Palgrave Macmillan US :2016. - xvii, 262 p. :ill., digital ;24 cm.

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.

ISBN: 9781137542915

Standard No.: 10.1057/978-1-137-54291-5doiSubjects--Topical Terms:

548986
Education, Higher
--Marketing.

LC Class. No.: LB2342.82 / .I58 2016

Dewey Class. No.: 378.198

International marketing of higher education[electronic resource] /
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520 $a This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
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