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Research in consumer behaviour[electronic resource] /
纪录类型:
书目-语言数据,印刷品 : Monograph/item
[NT 15000414] null:
658.8342
[NT 47271] Title/Author:
Research in consumer behaviour/ Russell W. Belk.
[NT 51406] other author:
Belk, Russell.
出版者:
Bradford : : Emerald Group Publishing,, 2010.
面页册数:
1 online resource (341 p.)
附注:
Description based upon print version of record.
标题:
Marketing.
标题:
Business.
ISBN:
9780857244444 (electronic bk.)
[NT 15000228] null:
Front cover; Research in consumer behavior; Copyright page; Contents; List of contributors; Introduction; Section I: RCB Reviewed Papers; Section II: CCT Reviewed Papers;
[NT 15000229] null:
This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest, including; organic food consumption; luxury goods consumption by Chinese consumers; country of manufacture effects on product quality perceptions; and the nature and effects of cool consumption.
电子资源:
http://www.emeraldinsight.com/0885-2111/12
Research in consumer behaviour[electronic resource] /
Research in consumer behaviour
[electronic resource] /Russell W. Belk. - Bradford :Emerald Group Publishing,2010. - 1 online resource (341 p.) - Research in consumer behaviour,v.120885-2111 ;. - Research in consumer behaviour ;v.12.
Description based upon print version of record.
Front cover; Research in consumer behavior; Copyright page; Contents; List of contributors; Introduction; Section I: RCB Reviewed Papers; Section II: CCT Reviewed Papers;
This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest, including; organic food consumption; luxury goods consumption by Chinese consumers; country of manufacture effects on product quality perceptions; and the nature and effects of cool consumption.
ISBN: 9780857244444 (electronic bk.)Subjects--Topical Terms:
173043
Marketing.
LC Class. No.: HF5415.32
Dewey Class. No.: 658.8342
Research in consumer behaviour[electronic resource] /
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Front cover; Research in consumer behavior; Copyright page; Contents; List of contributors; Introduction; Section I: RCB Reviewed Papers; Section II: CCT Reviewed Papers;
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This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest, including; organic food consumption; luxury goods consumption by Chinese consumers; country of manufacture effects on product quality perceptions; and the nature and effects of cool consumption.
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http://www.emeraldinsight.com/0885-2111/12
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