紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
杜威分類號: |
658.8342 |
書名/作者: |
Research in consumer behaviour/ Russell W. Belk. |
其他作者: |
Belk, Russell. |
出版者: |
Bradford : : Emerald Group Publishing,, 2010. |
面頁冊數: |
1 online resource (341 p.) |
附註: |
Description based upon print version of record. |
標題: |
Marketing. |
標題: |
Business. |
ISBN: |
9780857244444 (electronic bk.) |
內容註: |
Front cover; Research in consumer behavior; Copyright page; Contents; List of contributors; Introduction; Section I: RCB Reviewed Papers; Section II: CCT Reviewed Papers; |
摘要、提要註: |
This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest, including; organic food consumption; luxury goods consumption by Chinese consumers; country of manufacture effects on product quality perceptions; and the nature and effects of cool consumption. |
電子資源: |
http://www.emeraldinsight.com/0885-2111/12 |