• Research in consumer behaviour[electronic resource] /
  • 纪录类型: 书目-语言数据,印刷品 : Monograph/item
    [NT 15000414] null: 658.8342
    [NT 47271] Title/Author: Research in consumer behaviour/ Russell W. Belk.
    [NT 51406] other author: Belk, Russell.
    出版者: Bradford : : Emerald Group Publishing,, 2010.
    面页册数: 1 online resource (341 p.)
    附注: Description based upon print version of record.
    标题: Marketing.
    标题: Business.
    ISBN: 9780857244444 (electronic bk.)
    [NT 15000228] null: Front cover; Research in consumer behavior; Copyright page; Contents; List of contributors; Introduction; Section I: RCB Reviewed Papers; Section II: CCT Reviewed Papers;
    [NT 15000229] null: This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest, including; organic food consumption; luxury goods consumption by Chinese consumers; country of manufacture effects on product quality perceptions; and the nature and effects of cool consumption.
    电子资源: http://www.emeraldinsight.com/0885-2111/12
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