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Marketing strategy :based on first p...

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Palmatier, Robert W.

Marketing strategy :based on first principles and data analytics /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.87
書名/作者:	Marketing strategy : : based on first principles and data analytics // Robert W. Palmatier, Shrihari Sridhar.
作者:	Palmatier, Robert W.
其他作者:	Sridhar, Shrihari.
出版者:	London : : Palgrave,, 2017.
面頁冊數:	xxix, 288 p. : : ill. ;; 25 cm.
標題:	Marketing.
標題:	Strategic planning.
標題:	Marketing - Data processing.
ISBN:	9781137526236 (pbk.) :
書目註:	Includes bibliographical references and index.

Marketing strategy :based on first principles and data analytics /
Palmatier, Robert W.

Marketing strategy :based on first principles and data analytics /Robert W. Palmatier, Shrihari Sridhar. - London :Palgrave,2017. - xxix, 288 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 9781137526236 (pbk.) :NTD 2,160Subjects--Topical Terms:

173043
Marketing.

LC Class. No.: HF5415 / .P36 2017

Dewey Class. No.: 658.87

Marketing strategy :based on first principles and data analytics /
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245 1 0 $a Marketing strategy : $b based on first principles and data analytics / $c Robert W. Palmatier, Shrihari Sridhar.
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300 $a xxix, 288 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
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650 0 $a Strategic planning. $3 172371
650 0 $a Marketing $x Data processing. $3 650429
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