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Tourism marketing for developing cou...

Avraham, Eli.

Tourism marketing for developing countries[electronic resource] :battling stereotypes and crises in Asia, Africa and the Middle East /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	910.688
書名/作者:	Tourism marketing for developing countries : battling stereotypes and crises in Asia, Africa and the Middle East // by Eli Avraham, Eran Ketter.
作者:	Avraham, Eli.
其他作者:	Ketter, Eran.
出版者:	London : : Palgrave Macmillan UK :, 2016.
面頁冊數:	ix, 193 p. : : digital ;; 23 cm.
Contained By:	Springer eBooks
標題:	Tourism - Marketing.
標題:	Business and Management.
標題:	Marketing.
標題:	Tourism Management.
標題:	International Business.
標題:	Business Strategy/Leadership.
標題:	International Economics.
標題:	Development Economics.
ISBN:	9781137342157
ISBN:	9781349579198
摘要、提要註:	Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
電子資源:	http://dx.doi.org/10.1057/9781137342157

Tourism marketing for developing countries[electronic resource] :battling stereotypes and crises in Asia, Africa and the Middle East /
Avraham, Eli.

Tourism marketing for developing countriesbattling stereotypes and crises in Asia, Africa and the Middle East /[electronic resource] :by Eli Avraham, Eran Ketter. - London :Palgrave Macmillan UK :2016. - ix, 193 p. :digital ;23 cm.

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

ISBN: 9781137342157

Standard No.: 10.1057/9781137342157doiSubjects--Topical Terms:

337290
Tourism
--Marketing.

LC Class. No.: G155.A1 / A87 2016

Dewey Class. No.: 910.688

Tourism marketing for developing countries[electronic resource] :battling stereotypes and crises in Asia, Africa and the Middle East /
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