紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
書名/作者: |
Marketing/ Bovee,Courtland L.ed.;Houston,Michael J.ed.;Thill,John V.ed. |
作者: |
BoveeCourtland L.ed. |
其他作者: |
HoustonMichael J.ed. |
出版者: |
New York : McGraw-Hill Companies, Inc, 1995 |
面頁冊數: |
28頁; 22x公分 |
附註: |
INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX. |
標題: |
Marketing. |
ISBN: |
0070068798(平裝) |