大葉大學圖書館 |

Food advertising[electronic resource] :nature, impact and regulation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.196413
書名/作者:	Food advertising : nature, impact and regulation // by Barrie Gunter.
作者:	Gunter, Barrie.
出版者:	Cham : : Springer International Publishing :, 2016.
面頁冊數:	vii, 303 p. : : digital ;; 22 cm.
Contained By:	Springer eBooks
標題:	Advertising - Food.
標題:	Advertising - Food
標題:	Cultural and Media Studies.
標題:	Youth Culture.
標題:	Marketing.
標題:	Child Well-being.
標題:	Maternal and Child Health.
標題:	Childhood, Adolescence and Society.
標題:	Nutrition.
ISBN:	9783319407067
ISBN:	9783319407050
內容註:	1.What are the Concerns about Food Advertising? -- 2.What is the Balance of Evidence for the Effects of Food Advertising? -- 3.What is the Potential for Exposure to Food Advertising? -- 4.Food Advertising: Informative, Misleading or Deceptive? -- 5.Does Food Advertising Influence People's Food Preferences? -- 6.Does Food Advertising Affect People's Health and Well-Being? -- 7.How Important are Other Factors in Understanding Consumers Responses to Food Promotion? -- 8.What Regulatory Challenges Does Food Advertising Present?
摘要、提要註:	This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children's food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.
電子資源:	http://dx.doi.org/10.1007/978-3-319-40706-7

Food advertising[electronic resource] :nature, impact and regulation /
Gunter, Barrie.

Food advertisingnature, impact and regulation /[electronic resource] :by Barrie Gunter. - Cham :Springer International Publishing :2016. - vii, 303 p. :digital ;22 cm.

1.What are the Concerns about Food Advertising? -- 2.What is the Balance of Evidence for the Effects of Food Advertising? -- 3.What is the Potential for Exposure to Food Advertising? -- 4.Food Advertising: Informative, Misleading or Deceptive? -- 5.Does Food Advertising Influence People's Food Preferences? -- 6.Does Food Advertising Affect People's Health and Well-Being? -- 7.How Important are Other Factors in Understanding Consumers Responses to Food Promotion? -- 8.What Regulatory Challenges Does Food Advertising Present?

This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children's food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.

ISBN: 9783319407067

Standard No.: 10.1007/978-3-319-40706-7doiSubjects--Topical Terms:

687606
Advertising
--Food.

LC Class. No.: HF6161.F616 / G86 2016

Dewey Class. No.: 659.196413

Food advertising[electronic resource] :nature, impact and regulation /
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