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Social marketing casebook[electronic...

French, Jeff.

Social marketing casebook[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Social marketing casebook/ Jeff French, Rowena Merritt, and Lucy Reynolds.
作者:	French, Jeff.
其他作者:	Merritt, Rowena.
出版者:	Los Angeles : : SAGE,, 2011.
面頁冊數:	1 online resource (vi, 270 p.) : : ill.
標題:	Social marketing
標題:	Marketing.
ISBN:	9781446253946
ISBN:	1446253945
ISBN:	9781446250877
ISBN:	1446250873
書目註:	Includes bibliographical references and index.
摘要、提要註:	Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.
電子資源:	http://sk.sagepub.com/books/social-marketing-casebook

Social marketing casebook[electronic resource] /
French, Jeff.

Social marketing casebook[electronic resource] /Jeff French, Rowena Merritt, and Lucy Reynolds. - Los Angeles :SAGE,2011. - 1 online resource (vi, 270 p.) :ill.

Includes bibliographical references and index.

Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.

ISBN: 9781446253946Subjects--Topical Terms:

147802
Social marketing

LC Class. No.: HF5414 / .F74 2011eb

Dewey Class. No.: 658.8

Social marketing casebook[electronic resource] /
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003 OCoLC
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006 m o d
007 cr cn|||||||||
008 160201s2011 caua ob 001 0 eng d
020 $a 9781446253946 $q (electronic bk.)
020 $a 1446253945 $q (electronic bk.)
020 $a 9781446250877 $q (electronic bk.)
020 $a 1446250873 $q (electronic bk.)
020 $z 0857025430 $q (hbk.)
020 $z 0857025449 $q (pbk.)
020 $z 9780857025432 $q (hbk.)
020 $z 9780857025449 $q (pbk.)
035 $a (OCoLC)811405570
035 $a ocn811405570
040 $a E7B $b eng $c E7B $d OTZ $d NLE $d OCLCF $d OCLCO $d YDXCP $d COO $d OCLCQ
050 4 $a HF5414 $b .F74 2011eb
082 0 4 $a 658.8 $2 23
100 1 $a French, Jeff. $3 395416
245 1 0 $a Social marketing casebook $h [electronic resource] / $c Jeff French, Rowena Merritt, and Lucy Reynolds.
260 $a Los Angeles : $b SAGE, $c 2011.
300 $a 1 online resource (vi, 270 p.) : $b ill.
504 $a Includes bibliographical references and index.
520 8 $a Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.
588 $a Description based on print version record.
650 0 $a Social marketing $3 147802
650 0 $a Marketing. $3 173043
700 1 $a Merritt, Rowena. $3 395419
700 1 $a Reynolds, Lucy. $3 609466
710 2 $a National Social Marketing Centre. $3 609467
856 4 0 $u http://sk.sagepub.com/books/social-marketing-casebook

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