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Inside marketing[electronic resource...

~

Cayla, Julien.

Inside marketing[electronic resource] :practices, ideologies, devices /

纪录类型:	书目-语言数据,印刷品 : Monograph/item
[NT 15000414] null:	658.8
[NT 47271] Title/Author:	Inside marketing : practices, ideologies, devices // edited by Detlev Zwick and Julien Cayla.
[NT 51406] other author:	Zwick, Detlev.
出版者:	Oxford : : Oxford University Press,, 2011.
面页册数:	1 online resource (xi, 357 p.) : : ill.
标题:	Marketing.
ISBN:	9780191724916 (ebook) :
ISBN:	0191724912 (ebook) :
[NT 15000227] null:	Includes bibliographical references and index.
[NT 15000229] null:	This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
电子资源:	http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001

Inside marketing[electronic resource] :practices, ideologies, devices /
Inside marketingpractices, ideologies, devices /[electronic resource] :edited by Detlev Zwick and Julien Cayla. - Oxford :Oxford University Press,2011. - 1 online resource (xi, 357 p.) :ill.

Includes bibliographical references and index.

This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

ISBN: 9780191724916 (ebook) :No priceSubjects--Topical Terms:

173043
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Inside marketing[electronic resource] :practices, ideologies, devices /
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020 $a 9780191724916 (ebook) : $c No price
020 $a 0191724912 (ebook) : $c No price
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040 $a StDuBDS $c StDuBDS
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082 0 4 $a 658.8 $2 22
245 0 0 $a Inside marketing $h [electronic resource] : $b practices, ideologies, devices / $c edited by Detlev Zwick and Julien Cayla.
260 $a Oxford : $b Oxford University Press, $c 2011.
300 $a 1 online resource (xi, 357 p.) : $b ill.
504 $a Includes bibliographical references and index.
520 8 $a This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
588 $a Description based on print version record.
650 0 $a Marketing. $3 173043
700 1 $a Zwick, Detlev. $3 484330
700 1 $a Cayla, Julien. $3 484331
776 0 8 $i Print version $z 9780199576746
856 4 0 $3 Oxford scholarship online $u http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001

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