紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
書名/作者: |
Marketing/ Etzel,Michael ed.;Walker,Bruce J.ed.;Stanon,William J.ed. |
作者: |
EtzelMichael ed. |
其他作者: |
WalkerBruce J.ed. |
出版者: |
Boston : McGraw-Hill Companies, Inc, 2001 |
面頁冊數: |
674頁; 28x22公分 |
附註: |
INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX. |
標題: |
Marketing. |
ISBN: |
0073660310(平裝) |