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Marketing, rhetoric, and control :th...

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Miles, Chris, (1967-)

Marketing, rhetoric, and control :the magical foundations of marketing theory /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8001
書名/作者:	Marketing, rhetoric, and control : : the magical foundations of marketing theory // Chris Miles.
作者:	Miles, Chris,
出版者:	New York : : Routledge, Taylor & Francis Group,, 2018.
面頁冊數:	216 p. ;; 24 cm.
標題:	Marketing - Philosophy.
標題:	Marketing.
ISBN:	9781138667273 (hbk.) :
書目註:	Includes bibliographical references and index.

Marketing, rhetoric, and control :the magical foundations of marketing theory /
Miles, Chris,1967-

Marketing, rhetoric, and control :the magical foundations of marketing theory /Chris Miles. - New York :Routledge, Taylor & Francis Group,2018. - 216 p. ;24 cm. - Routledge studies in marketing.

Includes bibliographical references and index.

ISBN: 9781138667273 (hbk.) :NTD 4,658

LCCN: 2018002242Subjects--Topical Terms:

484329
Marketing
--Philosophy.

LC Class. No.: HF5415 / .M5347 2018

Dewey Class. No.: 658.8001

Marketing, rhetoric, and control :the magical foundations of marketing theory /
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020 $z 9781315618982 (ebk.)
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041 0 $a eng
050 0 0 $a HF5415 $b .M5347 2018
082 0 0 $a 658.8001 $2 23
100 1 $a Miles, Chris, $d 1967- $3 694925
245 1 0 $a Marketing, rhetoric, and control : $b the magical foundations of marketing theory / $c Chris Miles.
260 $a New York : $b Routledge, Taylor & Francis Group, $c 2018.
300 $a 216 p. ; $c 24 cm.
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504 $a Includes bibliographical references and index.
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650 0 $a Marketing. $3 173043

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