Business Administration, Marketing.
Overview
| Works: | 55 works in 0 publications in 0 languages | |
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Titles
User engagement---providing additional interaction and meaning with products.
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Multiple identities: Identity synergy and overlap as drivers of organizational identification.
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Marketing strategies influencing new nurse educators' decisions to choose a nurse educator career path and current teaching position.
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Nostalgia, irony, object and icon: The production of femininity through multiple lenses.
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An examination of the interfaces between operations and advertising strategies.
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True colors or chameleons? Materialism, well-being, religious orientation and the purchase of Christian products.
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Essays on the impact of new product introductions on market dynamics.
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The influence of leisure constraints on preference for and participation in exhibitions in South Korea.
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Essays on international grain marketing and demand system analysis.
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The image of the University of Idaho: A qualitative exploration of the perceptions of southeastern Idaho opinion leaders and the effectual influence upon the choices of prospective university students.
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'The pill' for what ails you: Contraceptive lifestyle drugs and the medicalization of menstruation through direct-to-consumer-advertisements.
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Service undone: A grounded theory of strategically constructed silos and their impact on customer-company interactions from the perspective of retail employees.
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Sexuality education as perceived by physicians and therapists: An assessment of attitudes about and interest in referring patients to sexuality educators.
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The marketer's prismatic palette: Essays on the importance of color in marketing with implications for brand personality.
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Two essays on network tie strength and its microstructural effect on consumer attitudes and intentions.
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The role of communication and commitment in the franchising industry.
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Medium-same versus medium-different inoculation against candidate and political stealth group sponsored political attack advertising.
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The role of household physical, human, network and environmental assets in small farmer access to markets: Guatemalan lettuce growers' experiences with modern market channels.
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An analysis of the performing arts consumer: Developing market segments by using chi-squared automatic interaction detection (CHAID).
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For whom the consumer retorts: Consumer identity, cultural conditions, and the ramification and re-integration of the market through co-optation.
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Two essays examining design briefs as knowledge-based assets: Content and cross-functional collaboration.
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Producing lesbianism: Television, niche marketing, and sexuality in the 21st century.
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Ground wars: Personalized political communication in American campaigns.
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The role of parental mediation in children's consumer socialization on the Web.
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"We serve you, right?" A case study adapting coorientation to customer service research.
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Assessment of destination brand associations: An application of Associative Network Theory and network analysis methods.
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The effect of value network integration on evaluations of modern, classic and retro brands.
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The attitudes of minor league baseball fans and team administrators toward the use of promotions.
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Bridging the gap between designers and consumers: The role of effective and accurate personas.
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From apparel product attributes to brand loyalty: A cross-cultural investigation of U.S. and Indian consumers' attribute choices applying Kano's theory.
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Formulating recruitment and retention policies at the University of Delaware: From affirmative action to diversity in financial aid and admissions.
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Shaping perceptions of Delaware Technical & Community College through a comprehensive brand marketing strategy.
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Surviving surprise: How firms were affected by---and responded to---unexpected, disruptive, discontinuous change in the marketing environment.
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Emotions and cognitions in consumer health behaviors: A model of hope and control applied to chronic illnesses.
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Restaurant revenue management: Effects of customer's perceived scarcity of capacity and the price difference on perceived value and fairness perceptions.
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The importance of customer satisfaction and delight on loyalty in the tourism and hospitality industry.
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An investigation of the relationship between service quality, transaction-specific satisfaction, and overall satisfaction in predicting golfers' revisit intentions.
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Exploring the depressed rate of Black entrepreneurship: The impact of consumer perceptions.
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Adopting the Brisoux-Larouche model of brand categorization to correlate brand social responsibility in national and in-house coffee shops.
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Analysis of fitting room enviroments: Effects on older clothing shoppers' shopping patronage intention.
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Decision making in web survey participation of undergraduate students.
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Essays on the reaction of financial markets to two marketing investments: Sports sponsorships and sales force sizing.
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Subjects