User engagement---providing addition...
Chou, Chun-Juei.

 

  • User engagement---providing additional interaction and meaning with products.
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    書名/作者: User engagement---providing additional interaction and meaning with products.
    作者: Chou, Chun-Juei.
    面頁冊數: 267 p.
    附註: Source: Dissertation Abstracts International, Volume: 70-08, Section: A, page: 2778.
    Contained By: Dissertation Abstracts International70-08A.
    標題: Business Administration, Marketing.
    標題: Design and Decorative Arts.
    ISBN: 9781109333220
    摘要、提要註: When using products, people are sometimes involved in activities other than the products' primary use. Some of these activities are peripheral, while others may reinforce people's experiences with the products. The latter is related to the focus of this research---user engagement. User engagement is defined as a situation in which a product provides one or more additional features related to its primary function, so the user engages more senses through the product experience. For example, if a toaster is transparent, the user can see the bread darkening; the transparent sides stage the toasting process as a visually engaging performance. The user has additional interaction or meaning with the toaster. This kind of product satisfies people who expect participation, contribution, or involvement when using products. Interestingly, people use engaging products in a way that is frequent, intense, active, vivid, or complete, etc.
    電子資源: http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3370848
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