大葉大學圖書館 |

登入

回首頁

Essays on the application of multita...

Banerjee, Ranjan.

Essays on the application of multitasking in marketing channels .

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	Essays on the application of multitasking in marketing channels .
作者:	Banerjee, Ranjan.
面頁冊數:	171 p.
附註:	Source: Dissertation Abstracts International, Volume: 71-07, Section: A, page: 2549.
Contained By:	Dissertation Abstracts International71-07A.
標題:	Business Administration, Marketing.
ISBN:	9781124081779
摘要、提要註:	Firms routinely engage channel partners to create and deliver valued products and services to end customers. There are a large variety of such partners performing several different tasks across the stages of the buying process, including prospecting for customers, making product recommendations, educating customers, and closing the sale. Managing multiple delegated tasks poses a significant challenge because efforts on individual tasks are often not directly observable. Multi-tasking (or the presence of multiple tasks) is ubiquitous in marketing channels. However, there is a dearth of empirical literature which sheds light on problems of task allocation and contract design in situations where firms desire to have multiple tasks performed through channel members.
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3411818

Essays on the application of multitasking in marketing channels .
Banerjee, Ranjan.

Essays on the application of multitasking in marketing channels . - 171 p.

Source: Dissertation Abstracts International, Volume: 71-07, Section: A, page: 2549.

Thesis (Ph.D.)--University of Minnesota, 2010.

Firms routinely engage channel partners to create and deliver valued products and services to end customers. There are a large variety of such partners performing several different tasks across the stages of the buying process, including prospecting for customers, making product recommendations, educating customers, and closing the sale. Managing multiple delegated tasks poses a significant challenge because efforts on individual tasks are often not directly observable. Multi-tasking (or the presence of multiple tasks) is ubiquitous in marketing channels. However, there is a dearth of empirical literature which sheds light on problems of task allocation and contract design in situations where firms desire to have multiple tasks performed through channel members.

ISBN: 9781124081779Subjects--Topical Terms:

423167
Business Administration, Marketing.

Essays on the application of multitasking in marketing channels .
LDR:03153nam 2200337 4500 001 344985
005 20110603092124.5
008 110817s2010 ||||||||||||||||| ||eng d
020 $a 9781124081779
035 $a (UMI)AAI3411818
035 $a AAI3411818
040 $a UMI $c UMI
100 1 $a Banerjee, Ranjan. $3 423369
245 1 0 $a Essays on the application of multitasking in marketing channels .
300 $a 171 p.
500 $a Source: Dissertation Abstracts International, Volume: 71-07, Section: A, page: 2549.
500 $a Advisers: George John; Om Narasimhan.
502 $a Thesis (Ph.D.)--University of Minnesota, 2010.
520 $a Firms routinely engage channel partners to create and deliver valued products and services to end customers. There are a large variety of such partners performing several different tasks across the stages of the buying process, including prospecting for customers, making product recommendations, educating customers, and closing the sale. Managing multiple delegated tasks poses a significant challenge because efforts on individual tasks are often not directly observable. Multi-tasking (or the presence of multiple tasks) is ubiquitous in marketing channels. However, there is a dearth of empirical literature which sheds light on problems of task allocation and contract design in situations where firms desire to have multiple tasks performed through channel members.
520 $a In this dissertation, we attempt to address this gap through three essays which provide theoretical and empirical insights into issues of task allocation, contract design and the relationship between contract design and channel performance in multi-task settings.
520 $a In essays 1 and 2, we consider a situation where a firm wishes to have multiple tasks performed through a number of retail stores which differ in terms of locational characteristics. We build and estimate a model which is geared to this setting, and counterfactually compute the performance implications of alternative channel structures. Our results suggest a performance rationale for the deployment of multiple channels, and validate theoretical predictions about the dampening of incentive effectiveness in the presence of a non-measured second task.
520 $a In essay 3 we consider a two stage process where telecallers generate leads which are then passed on to salespeople for conversion. We use a unique combination of a structural model and a field intervention to estimate relevant parameters for both salespeople and telecallers. Our analysis provides a generalizable methodology for incentive design in these settings and suggests that the nature of interdependence between tasks crucially affects incentive loading between intermediate and final outputs.
590 $a School code: 0130.
650 4 $a Business Administration, Marketing. $3 423167
690 $a 0338
710 2 $a University of Minnesota. $b Business Administration. $3 423370
773 0 $t Dissertation Abstracts International $g 71-07A.
790 1 0 $a John, George, $e advisor
790 1 0 $a Narasimhan, Om, $e advisor
790 1 0 $a Town, Robert J. $e committee member
790 1 0 $a Mukherji, Prokriti $e committee member
790 $a 0130
791 $a Ph.D.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3411818

筆 0 讀者評論

多媒體

多媒體檔案
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3411818

評論

新增評論分享你的心得

Export

取書館別