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Multiple identities: Identity synergy and overlap as drivers of organizational identification.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	Multiple identities: Identity synergy and overlap as drivers of organizational identification.
作者:	Fombelle, Paul W.
面頁冊數:	87 p.
附註:	Source: Dissertation Abstracts International, Volume: 71-05, Section: A, page: 1718.
Contained By:	Dissertation Abstracts International71-05A.
標題:	Business Administration, Marketing.
ISBN:	9781109743104
摘要、提要註:	Marketers are more interested than ever in encouraging constituents to develop strong identifications with their organization. In focusing on a single aspect of identity---identification with the organization---past work has largely overlooked how a particular organizational identity may interact with and be built upon the multiple other identities that compose an individual's self. Simply put, individuals are more likely to identify with organizations (e.g., a customer community, a non-profit organization, a for-profit organization) that they believe facilitate or enrich multiple other social identities (e.g., spouse, parent, environmentalist, professional). Using structural equation modeling, this study develops and empirically tests a theoretical model which demonstrates that organizations stand to benefit from supporting members' multiple social identities. In particular, the study introduces the mediating constructs of identity synergy and identity overlap, and demonstrates the important roles they play in generating organizational identification when multiple identities are involved. The study also tests the effects of the hypothesized antecedents to synergy and overlap.
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3407091

Multiple identities: Identity synergy and overlap as drivers of organizational identification.
Fombelle, Paul W.

Multiple identities: Identity synergy and overlap as drivers of organizational identification. - 87 p.

Source: Dissertation Abstracts International, Volume: 71-05, Section: A, page: 1718.

Thesis (Ph.D.)--Arizona State University, 2010.

Marketers are more interested than ever in encouraging constituents to develop strong identifications with their organization. In focusing on a single aspect of identity---identification with the organization---past work has largely overlooked how a particular organizational identity may interact with and be built upon the multiple other identities that compose an individual's self. Simply put, individuals are more likely to identify with organizations (e.g., a customer community, a non-profit organization, a for-profit organization) that they believe facilitate or enrich multiple other social identities (e.g., spouse, parent, environmentalist, professional). Using structural equation modeling, this study develops and empirically tests a theoretical model which demonstrates that organizations stand to benefit from supporting members' multiple social identities. In particular, the study introduces the mediating constructs of identity synergy and identity overlap, and demonstrates the important roles they play in generating organizational identification when multiple identities are involved. The study also tests the effects of the hypothesized antecedents to synergy and overlap.

ISBN: 9781109743104Subjects--Topical Terms:

423167
Business Administration, Marketing.

Multiple identities: Identity synergy and overlap as drivers of organizational identification.
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245 1 0 $a Multiple identities: Identity synergy and overlap as drivers of organizational identification.
300 $a 87 p.
500 $a Source: Dissertation Abstracts International, Volume: 71-05, Section: A, page: 1718.
500 $a Adviser: James Ward.
502 $a Thesis (Ph.D.)--Arizona State University, 2010.
520 $a Marketers are more interested than ever in encouraging constituents to develop strong identifications with their organization. In focusing on a single aspect of identity---identification with the organization---past work has largely overlooked how a particular organizational identity may interact with and be built upon the multiple other identities that compose an individual's self. Simply put, individuals are more likely to identify with organizations (e.g., a customer community, a non-profit organization, a for-profit organization) that they believe facilitate or enrich multiple other social identities (e.g., spouse, parent, environmentalist, professional). Using structural equation modeling, this study develops and empirically tests a theoretical model which demonstrates that organizations stand to benefit from supporting members' multiple social identities. In particular, the study introduces the mediating constructs of identity synergy and identity overlap, and demonstrates the important roles they play in generating organizational identification when multiple identities are involved. The study also tests the effects of the hypothesized antecedents to synergy and overlap.
520 $a The results show that identities that overlap with and/or have synergistic effects with the organizational or member identity will become more valued by the individual and thus drive identification with the organization itself. Further results show that member's perceptions of synergy and overlap can be positively influenced by increasing members' feelings of support, affirmation, and value congruence with both the organization and its members. This study makes an additional contribution to the organizational identity literature by introducing the concept of member identification and illustrating its positive effect on overall organizational identification.
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710 2 $a Arizona State University. $3 423074
773 0 $t Dissertation Abstracts International $g 71-05A.
790 1 0 $a Ward, James, $e advisor
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791 $a Ph.D.
792 $a 2010
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