語系:
繁體中文
English
日文
簡体中文
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Medium-same versus medium-different ...
~
Semmler, Shane M.
Medium-same versus medium-different inoculation against candidate and political stealth group sponsored political attack advertising.
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
書名/作者:
Medium-same versus medium-different inoculation against candidate and political stealth group sponsored political attack advertising.
作者:
Semmler, Shane M.
面頁冊數:
404 p.
附註:
Source: Dissertation Abstracts International, Volume: 71-08, Section: A, page: 2694.
Contained By:
Dissertation Abstracts International71-08A.
標題:
Business Administration, Marketing.
標題:
Political Science, General.
標題:
Psychology, Experimental.
標題:
Mass Communications.
ISBN:
9781124114330
摘要、提要註:
The 2008 presidential campaign contextualized this study of soft-money sponsored political spot negative advertising, its content, its influence, inoculation's blanket of protection against it and print versus video media effects. The functional theory of campaign discourse (Benoit, 2006) guided a content analysis of over 300 televised presidential advertisements. Chi-square analyses showed that political stealth groups (PSGs, like 527 and 501c) were more negative and more personal than FEC-compliant groups, like candidates, political parties and PACs. Students (N = 354) at a small mid-western university participated in a three-phase experimental study examining the influence of extreme attack advertising (control, candidate sponsor, political stealth group sponsor), inoculation against negative advertising (control, generic, and candidate specific), media (print versus video) and partisanship (low versus high) on campaign-related attitudinal, emotional and behavioral outcomes. The inoculation process and the relative processes of video versus print-mediated influence were also examined. Various data analytic strategies (e.g., factorial ANOVA's, t-tests, regressions and mediation analyses) answered 20 multi-part hypotheses and 8 multi-part research questions. Results showed that video-mediated political attacks exercised influence through source factors; video-mediated generic inoculations worked against all political attacks; and print inoculation worked better against print attacks than video attacks. Results are discussed within the context of political campaigns, inoculation theory (McGuire, 1970; Pfau, 1997) and medium theory's (Meyrowitz, 1994) claim that media are epistemic (McLuhan, 1967).
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3412578
Medium-same versus medium-different inoculation against candidate and political stealth group sponsored political attack advertising.
Semmler, Shane M.
Medium-same versus medium-different inoculation against candidate and political stealth group sponsored political attack advertising.
- 404 p.
Source: Dissertation Abstracts International, Volume: 71-08, Section: A, page: 2694.
Thesis (Ph.D.)--The University of Oklahoma, 2010.
The 2008 presidential campaign contextualized this study of soft-money sponsored political spot negative advertising, its content, its influence, inoculation's blanket of protection against it and print versus video media effects. The functional theory of campaign discourse (Benoit, 2006) guided a content analysis of over 300 televised presidential advertisements. Chi-square analyses showed that political stealth groups (PSGs, like 527 and 501c) were more negative and more personal than FEC-compliant groups, like candidates, political parties and PACs. Students (N = 354) at a small mid-western university participated in a three-phase experimental study examining the influence of extreme attack advertising (control, candidate sponsor, political stealth group sponsor), inoculation against negative advertising (control, generic, and candidate specific), media (print versus video) and partisanship (low versus high) on campaign-related attitudinal, emotional and behavioral outcomes. The inoculation process and the relative processes of video versus print-mediated influence were also examined. Various data analytic strategies (e.g., factorial ANOVA's, t-tests, regressions and mediation analyses) answered 20 multi-part hypotheses and 8 multi-part research questions. Results showed that video-mediated political attacks exercised influence through source factors; video-mediated generic inoculations worked against all political attacks; and print inoculation worked better against print attacks than video attacks. Results are discussed within the context of political campaigns, inoculation theory (McGuire, 1970; Pfau, 1997) and medium theory's (Meyrowitz, 1994) claim that media are epistemic (McLuhan, 1967).
ISBN: 9781124114330Subjects--Topical Terms:
423167
Business Administration, Marketing.
Medium-same versus medium-different inoculation against candidate and political stealth group sponsored political attack advertising.
LDR
:02912nam 2200349 4500
001
344989
005
20110603092125.5
008
110817s2010 ||||||||||||||||| ||eng d
020
$a
9781124114330
035
$a
(UMI)AAI3412578
035
$a
AAI3412578
040
$a
UMI
$c
UMI
100
1
$a
Semmler, Shane M.
$3
423379
245
1 0
$a
Medium-same versus medium-different inoculation against candidate and political stealth group sponsored political attack advertising.
300
$a
404 p.
500
$a
Source: Dissertation Abstracts International, Volume: 71-08, Section: A, page: 2694.
500
$a
Adviser: Glenn J. Hansen.
502
$a
Thesis (Ph.D.)--The University of Oklahoma, 2010.
520
$a
The 2008 presidential campaign contextualized this study of soft-money sponsored political spot negative advertising, its content, its influence, inoculation's blanket of protection against it and print versus video media effects. The functional theory of campaign discourse (Benoit, 2006) guided a content analysis of over 300 televised presidential advertisements. Chi-square analyses showed that political stealth groups (PSGs, like 527 and 501c) were more negative and more personal than FEC-compliant groups, like candidates, political parties and PACs. Students (N = 354) at a small mid-western university participated in a three-phase experimental study examining the influence of extreme attack advertising (control, candidate sponsor, political stealth group sponsor), inoculation against negative advertising (control, generic, and candidate specific), media (print versus video) and partisanship (low versus high) on campaign-related attitudinal, emotional and behavioral outcomes. The inoculation process and the relative processes of video versus print-mediated influence were also examined. Various data analytic strategies (e.g., factorial ANOVA's, t-tests, regressions and mediation analyses) answered 20 multi-part hypotheses and 8 multi-part research questions. Results showed that video-mediated political attacks exercised influence through source factors; video-mediated generic inoculations worked against all political attacks; and print inoculation worked better against print attacks than video attacks. Results are discussed within the context of political campaigns, inoculation theory (McGuire, 1970; Pfau, 1997) and medium theory's (Meyrowitz, 1994) claim that media are epistemic (McLuhan, 1967).
590
$a
School code: 0169.
650
4
$a
Business Administration, Marketing.
$3
423167
650
4
$a
Political Science, General.
$3
423303
650
4
$a
Psychology, Experimental.
$3
390107
650
4
$a
Mass Communications.
$3
423216
690
$a
0338
690
$a
0615
690
$a
0623
690
$a
0708
710
2
$a
The University of Oklahoma.
$b
Department of Communication.
$3
423380
773
0
$t
Dissertation Abstracts International
$g
71-08A.
790
1 0
$a
Hansen, Glenn J.,
$e
advisor
790
1 0
$a
Showers, Carolin
$e
committee member
790
1 0
$a
Edy, Jill
$e
committee member
790
1 0
$a
Miller, Claude
$e
committee member
790
1 0
$a
Meirick, Patrick
$e
committee member
790
$a
0169
791
$a
Ph.D.
792
$a
2010
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3412578
筆 0 讀者評論
多媒體
多媒體檔案
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3412578
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入