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Word-of-mouth communication as helpi...

Kaikati, Andrew Mark.

Word-of-mouth communication as helping behavior.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	Word-of-mouth communication as helping behavior.
作者:	Kaikati, Andrew Mark.
面頁冊數:	107 p.
附註:	Source: Dissertation Abstracts International, Volume: 71-10, Section: A, page: 3719.
Contained By:	Dissertation Abstracts International71-10A.
標題:	Business Administration, Marketing.
ISBN:	9781124218847
摘要、提要註:	Word of mouth (WOM) is an important source of marketplace information for consumers, but little is known about the underlying drivers of word-of-mouth behavior from the perspective of the potential communicator. A person who acquires marketplace information must decide whether to transmit that information to others, and WOM occurs only if a person is motivated to talk after weighing the associated costs and benefits. Although WOM information can benefit recipients by aiding them in making better marketplace decisions, transmitting this information can come at some cost to the communicator. This dissertation research develops a cost-benefit framework to systematically test the effect of individual differences in values related to concern for others (e.g. altruistic values) and their effects on WOM. Results from a series of experiments suggest that the WOM likelihood of persons for whom these values are highly central is sensitive to the perceived benefit of information to others, whereas the WOM likelihood of persons for whom these values are less central is sensitive to the perceived cost of communication to oneself. Contributions to the WOM, helping, and values literatures are discussed.
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3422563

Word-of-mouth communication as helping behavior.
Kaikati, Andrew Mark.

Word-of-mouth communication as helping behavior. - 107 p.

Source: Dissertation Abstracts International, Volume: 71-10, Section: A, page: 3719.

Thesis (Ph.D.)--University of Minnesota, 2010.

Word of mouth (WOM) is an important source of marketplace information for consumers, but little is known about the underlying drivers of word-of-mouth behavior from the perspective of the potential communicator. A person who acquires marketplace information must decide whether to transmit that information to others, and WOM occurs only if a person is motivated to talk after weighing the associated costs and benefits. Although WOM information can benefit recipients by aiding them in making better marketplace decisions, transmitting this information can come at some cost to the communicator. This dissertation research develops a cost-benefit framework to systematically test the effect of individual differences in values related to concern for others (e.g. altruistic values) and their effects on WOM. Results from a series of experiments suggest that the WOM likelihood of persons for whom these values are highly central is sensitive to the perceived benefit of information to others, whereas the WOM likelihood of persons for whom these values are less central is sensitive to the perceived cost of communication to oneself. Contributions to the WOM, helping, and values literatures are discussed.

ISBN: 9781124218847Subjects--Topical Terms:

423167
Business Administration, Marketing.

Word-of-mouth communication as helping behavior.
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100 1 $a Kaikati, Andrew Mark. $3 423434
245 1 0 $a Word-of-mouth communication as helping behavior.
300 $a 107 p.
500 $a Source: Dissertation Abstracts International, Volume: 71-10, Section: A, page: 3719.
500 $a Adviser: Rohini Ahluwalia.
502 $a Thesis (Ph.D.)--University of Minnesota, 2010.
520 $a Word of mouth (WOM) is an important source of marketplace information for consumers, but little is known about the underlying drivers of word-of-mouth behavior from the perspective of the potential communicator. A person who acquires marketplace information must decide whether to transmit that information to others, and WOM occurs only if a person is motivated to talk after weighing the associated costs and benefits. Although WOM information can benefit recipients by aiding them in making better marketplace decisions, transmitting this information can come at some cost to the communicator. This dissertation research develops a cost-benefit framework to systematically test the effect of individual differences in values related to concern for others (e.g. altruistic values) and their effects on WOM. Results from a series of experiments suggest that the WOM likelihood of persons for whom these values are highly central is sensitive to the perceived benefit of information to others, whereas the WOM likelihood of persons for whom these values are less central is sensitive to the perceived cost of communication to oneself. Contributions to the WOM, helping, and values literatures are discussed.
590 $a School code: 0130.
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710 2 $a University of Minnesota. $b Business Administration. $3 423370
773 0 $t Dissertation Abstracts International $g 71-10A.
790 1 0 $a Ahluwalia, Rohini, $e advisor
790 1 0 $a Vohs, Kathleen D. $e committee member
790 1 0 $a Roedder John, Deborah $e committee member
790 1 0 $a Snyder, Mark $e committee member
790 $a 0130
791 $a Ph.D.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3422563

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