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The role of communication and commit...

Meek, William Robert.

The role of communication and commitment in the franchising industry.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	The role of communication and commitment in the franchising industry.
作者:	Meek, William Robert.
面頁冊數:	144 p.
附註:	Source: Dissertation Abstracts International, Volume: 71-07, Section: A, page: 2544.
Contained By:	Dissertation Abstracts International71-07A.
標題:	Business Administration, Marketing.
標題:	Business Administration, Management.
ISBN:	9781124088105
摘要、提要註:	Using insights from social exchange theory, entrepreneurship, and both intra-firm and inter-firm commitment research, this dissertation develops and tests a model of the relationship between collaborative communication and franchisee commitment. The study suggests that the level of collaborative communication between franchisors and franchisees will impact franchisees commitment to the franchising relationship and consequently their propensity to leave the franchising relationship. In a unique sample of franchisees the dissertation finds that increased levels of collaborative communication lead to greater commitment for two of the three dimensions of commitment examined in this study. In turn, higher levels of commitment were negatively related with franchisees propensity to leave. The dissertation expands franchising theory by examining the franchising relationship from the social exchange perspective and by empirically demonstrating the important role that collaborative communication plays as an antecedent to commitment.
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3415073

The role of communication and commitment in the franchising industry.
Meek, William Robert.

The role of communication and commitment in the franchising industry. - 144 p.

Source: Dissertation Abstracts International, Volume: 71-07, Section: A, page: 2544.

Thesis (Ph.D.)--University of Louisville, 2010.

Using insights from social exchange theory, entrepreneurship, and both intra-firm and inter-firm commitment research, this dissertation develops and tests a model of the relationship between collaborative communication and franchisee commitment. The study suggests that the level of collaborative communication between franchisors and franchisees will impact franchisees commitment to the franchising relationship and consequently their propensity to leave the franchising relationship. In a unique sample of franchisees the dissertation finds that increased levels of collaborative communication lead to greater commitment for two of the three dimensions of commitment examined in this study. In turn, higher levels of commitment were negatively related with franchisees propensity to leave. The dissertation expands franchising theory by examining the franchising relationship from the social exchange perspective and by empirically demonstrating the important role that collaborative communication plays as an antecedent to commitment.

ISBN: 9781124088105Subjects--Topical Terms:

423167
Business Administration, Marketing.

The role of communication and commitment in the franchising industry.
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100 1 $a Meek, William Robert. $3 423367
245 1 4 $a The role of communication and commitment in the franchising industry.
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500 $a Source: Dissertation Abstracts International, Volume: 71-07, Section: A, page: 2544.
502 $a Thesis (Ph.D.)--University of Louisville, 2010.
520 $a Using insights from social exchange theory, entrepreneurship, and both intra-firm and inter-firm commitment research, this dissertation develops and tests a model of the relationship between collaborative communication and franchisee commitment. The study suggests that the level of collaborative communication between franchisors and franchisees will impact franchisees commitment to the franchising relationship and consequently their propensity to leave the franchising relationship. In a unique sample of franchisees the dissertation finds that increased levels of collaborative communication lead to greater commitment for two of the three dimensions of commitment examined in this study. In turn, higher levels of commitment were negatively related with franchisees propensity to leave. The dissertation expands franchising theory by examining the franchising relationship from the social exchange perspective and by empirically demonstrating the important role that collaborative communication plays as an antecedent to commitment.
590 $a School code: 0110.
650 4 $a Business Administration, Marketing. $3 423167
650 4 $a Business Administration, Management. $3 423062
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710 2 $a University of Louisville. $3 423368
773 0 $t Dissertation Abstracts International $g 71-07A.
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791 $a Ph.D.
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856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3415073

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